SEO Is Not That Hard
Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?
Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you.
Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.
Whether you're a beginner or a seasoned SEO professional, this podcast offers something for everyone. Join us as we simplify SEO and give you the knowledge and skills to achieve your online goals with confidence.
Brought to you by keywordspeopleuse.com
Episodes
169 episodes since 2023
Exact Match Domains - good or bad?
Ever wondered if the words in your domain name still matter for SEO? Join me, Ed Dawson, as we dissect the journey of exact match domains (EMDs) and their evolving role in search engine optimization. We'll pull back the curtain on how EMDs once...
September 18, 2024
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Season 1
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Episode 160
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14:54
Can SEO make you a millionaire?
Can SEO transform you into a millionaire? Join me, Ed Dawson, as I explore this intriguing question backed by my 20 years of expertise in the field. Discover the true potential of SEO through my personal journey with broadbandcouk, where strategic...
September 16, 2024
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Season 1
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Episode 159
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11:18
SEO vs PPC
How can you transform your online marketing strategy to achieve sustainable growth? Join me, Ed Dawson, as I unravel the intricate world of SEO and PPC in this episode of "SEO is Not That Hard." Drawing from my two decades of experience, I prom...
September 13, 2024
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Season 1
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Episode 159
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15:50
Cloudflare is so much more than just a CDN
Could you be missing out on the hidden potential of Cloudflare? Join me, Ed Dawson, as I share my latest insights from Jono Alderson's eye-opening presentation at the Hive MCR conference. Discover how Cloudflare can do more than just speed up your...
September 11, 2024
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Season 1
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Episode 158
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12:19
Rank and Rent - Call Tracking
Ever wondered how to turn your SEO skills into a passive income stream? Discover the secrets behind the rank and rent model, a groundbreaking strategy where you can generate valuable leads for local service providers without ever picking up a tool...
September 09, 2024
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Season 1
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Episode 157
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13:07
Use ChatGPT to discover problems that need solving
Cracking the SEO code is easier than you think—what if you could transform common customer issues into a goldmine of traffic and leads? Join me, Ed Dawson, as I share groundbreaking strategies on how to harness the power of ChatGPT for content cre...
September 06, 2024
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Season 1
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Episode 156
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12:22
Breaking News - Core Update Complete - First impressions
Curious about how Google's latest core update might have transformed your web traffic and sales? Join me, Ed Dawson, as I unravel the effects of the recently completed August 2024 Broad Core Update on my portfolio of sites. You'll discover firstha...
September 04, 2024
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7:08
Intent Shift vs Question Shift
Ever wondered how the true purpose behind a search query can change in the blink of an eye? Join me, Ed Dawson, as we unlock the mysteries behind intent shift and question shift in the realm of SEO. Imagine searching for "Christmas trees" in Novem...
September 04, 2024
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Season 1
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Episode 155
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10:59
Study shows slow sites don't just affect Google
Link to study: https://medium.com/ft-product-technology/a-faster-ft-com-10e7c077dc1c
September 02, 2024
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Season 1
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Episode 154
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9:15
Leapfrog Rank and Rent
Want to know how to supercharge your rank and rent websites? Discover how Leapfrog Rank and Rent can transform your lead generation game by blending SEO with PPC for maximum impact. Join me, Ed Dawson, as we explore this innovative twist on the tr...
August 30, 2024
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Season 1
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Episode 153
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11:30
My Case Study Has Changed!
Ever wondered how to turn a small project into a million-pound success? In this episode, I, Ed Dawson, share my personal journey from building broadband.co.uk, a UK broadband comparison website, to selling it to Genie Ventures in 2021. Learn the s...
August 28, 2024
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Season 1
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Episode 152
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11:43
There are no quick fixes in SEO
Unlock the secrets behind the long-term success in SEO and understand why the allure of quick fixes often leads to disappointment. If you're looking to build a sustainable online presence, this episode is your roadmap. We break down the recent Aug...
August 26, 2024
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Season 1
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Episode 151
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8:02
SEO A to Z - part 27 - "200 (OK) to #"
Unlock the secrets of HTTP response codes and elevate your SEO strategy in today's episode of "SEO is not that hard" with your host, Ed Dawson. Ever wondered how to preserve your hard-earned SEO value when moving or deleting web pages? Discover wh...
August 23, 2024
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Season 1
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Episode 150
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12:21
SEO A to Z - part 26 - "Web Crawler to Zero Volume Keywords"
Can you imagine turning your SEO game around with just a few strategic tweaks? Join me, Ed Dawson, on this episode of "SEO is Not That Hard" as we uncover the journey from understanding web crawlers to mastering zero volume keywords. We'll demysti...
August 21, 2024
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Season 1
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Episode 149
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13:45
SEO A to Z - part 25 - "UGC Link to VPN"
Want to protect your site from Google penalties and improve your SEO game? Join me, Ed Dawson, in part 25 of our SEO A to Z series as we explore the intricacies of UGC links, unnatural links, URLs, and user experience (UX). Learn how to leverage u...
August 19, 2024
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Season 1
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Episode 148
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13:15
SEO A to Z - part 24 - "Taxonomy to Transactional Intent"
Unlock the secrets to mastering SEO with Ed Dawson in this enlightening episode of "SEO is Not That Hard." Ever wondered how to make your website a user-friendly haven and Google-friendly powerhouse? We'll reveal the importance of taxonomy in orga...
August 16, 2024
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Season 1
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Episode 147
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16:50
EMERGENCY PODCAST - Google August 2024 Core Update Rolling Out
Google today launched the rollout of their August 2024 Core Update.The rollout will take up to 1 month to complete.Will this help sites affected by the Helpful Content Updates?Googles Blog Post announcing the update -
August 15, 2024
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3:23
SEO A to Z - part 23 - "Social Traffic to Supplementary Content"
August 14, 2024
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Season 1
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Episode 146
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14:21
SEO A to Z - part 22 - "SEO Testing to Snippet"
What if you could turn your SEO efforts into a science experiment? Today on "SEO is Not That Hard," Ed Dawson dives into part 22 of our SEO A to Z series, guiding you through the nuances of SEO testing and snippet optimization. You'll learn how to...
August 12, 2024
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Season 1
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Episode 145
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11:27
SEO A to Z - part 21 - "SaaS to SEO"
Ever wondered how the landscape of digital marketing is transforming with SaaS and SEO? Join me, Ed Dawson, as I unpack the game-changing benefits of software as a service and its pivotal role in evolving digital strategies. Learn how Schema can f...
August 09, 2024
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Season 1
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Episode 144
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11:40
SEO A to Z - part 20 - "Query Deserves Freshness to Robots.txt "
Ever wondered why some websites always seem to have the freshest content for trending topics? Discover the power of "Query Deserves Freshness" (QDF), a pivotal ranking factor for news-related searches. We'll debunk the myth that every query demand...
August 07, 2024
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Season 1
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Episode 143
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14:33
SEO A to Z - part 19 - "Penguin to Python"
Imagine transforming your SEO strategy with proven techniques that stand the test of time. Join me, Ed Dawson, as I recount the seismic shift brought about by Google's 2012 Penguin update and how it revolutionized my approach to link-building. ...
August 05, 2024
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Season 1
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Episode 142
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13:46
SEO A to Z - part 18 - "Page to Penalty"
Ever wondered what Google truly perceives as a document? Join me, Ed Dawson, as we unlock the secrets to what actually influences your webpage's performance in the latest episode of "SEO is Not That Hard." Get ready to uncover how Google views ...
August 02, 2024
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Season 1
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Episode 141
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11:47
SEO A to Z - part 17 - "Off-page SEO to Outreach Link Building"
What if you could supercharge your SEO efforts without relying solely on link building? In this episode, discover the untapped potential of off-page SEO techniques that go beyond the basics. Join me, Ed Dawson, as I share my 20 years of experience...
July 31, 2024
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Season 1
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Episode 140
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11:50
SEO A to Z - part 16 - "Niche to Noindex"
Ever wondered how to turn your passion into a profitable niche site, even with Google's relentless updates? Join me, Ed Dawson, on "SEO is Not That Hard," as we unravel the mysteries behind building successful niche websites and the impact of G...
July 29, 2024
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Season 1
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Episode 139
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13:17