SEO Is Not That Hard
Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?
Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you.
Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.
Whether you're a beginner or a seasoned SEO professional, this podcast offers something for everyone. Join us as we simplify SEO and give you the knowledge and skills to achieve your online goals with confidence.
Brought to you by keywordspeopleuse.com
Episodes
180 episodes
Always get a second opinion
Ever wondered how a second opinion could revolutionize your SEO strategy? Join me, Ed Dawson, as I reveal the critical importance of external feedback in our latest project at Keywords People Use. We’ve developed a groundbreaking feature that inte...
•
Season 1
•
Episode 170
•
12:58
Google Tag Manager
Ever felt overwhelmed by the myriad of tracking codes needed to optimize your website's performance? Imagine a world where you only need to place a single piece of code once and manage everything else through an intuitive web interface. Join me...
•
Season 1
•
Episode 169
•
9:02
Online dirty tricks
Ever wondered how a top-performing product can face drastic setbacks in a different market? One of our mastermind members did just that, discovering a remarkable disparity in the reception of his luxury product between the UK and the US. Join m...
•
Season 1
•
Episode 168
•
13:29
Workflow Automation tools and AI
Ever wondered how to free up more time in your day by automating repetitive tasks? Learn how to master the tools that can change your workflow forever. Join me, Ed Dawson, as we explore the world of workflow automation and AI, featuring top tools ...
•
Season 1
•
Episode 167
•
12:29
FAQ's increase engagement
Ever wondered why your website's FAQs might be more powerful than your testimonials? In this episode of "SEO is not that hard," I'm Ed Dawson, and I'm here to reveal how strategically answering frequently asked questions can dramatically boost you...
•
Season 1
•
Episode 166
•
9:05
New Free Digital PR Ideation Tool
Ready to revolutionize your digital PR game and amplify your online presence? Discover the transformative power of "idiot online," an innovative free tool by Search Intelligence that churns out 100 tailor-made digital PR ideas for your website in ...
•
Season 1
•
Episode 165
•
11:12
Neat Competitor Research Tip
Ever wondered how smaller websites manage to rank alongside industry giants without a vast backlink profile? Discover the secret sauce in this episode as I, Ed Dawson, unravel a game-changing competitor research strategy inspired by Freddie Chatt ...
•
Season 1
•
Episode 164
•
7:18
AI Agents - The next wave of AI
Ever wondered how AI agents are reshaping the landscape of SEO and web development? Join me, Ed Dawson, on this episode of "SEO is not that hard" as we uncover the groundbreaking evolution from stateless large language models like ChatGPT to the s...
•
Season 1
•
Episode 163
•
13:52
Google linking to the Wayback Machine
Curious about how Google's latest move could revolutionize your SEO strategy? This episode of "SEO is Not That Hard" promises to unravel the intrigue behind Google's decision to link to the Wayback Machine in their search results. Join me, Ed D...
•
Season 1
•
Episode 162
•
10:35
Are indexing tools about to get hit?
Is it possible that your favorite indexing tools are on Google's chopping block? Brace yourself for an eye-opening discussion as Ed Dawson reveals the recent overhaul of Google's indexing API. On September 11th, Google introduced stern measures to...
•
Season 1
•
Episode 161
•
9:21
Exact Match Domains - good or bad?
Ever wondered if the words in your domain name still matter for SEO? Join me, Ed Dawson, as we dissect the journey of exact match domains (EMDs) and their evolving role in search engine optimization. We'll pull back the curtain on how EMDs once...
•
Season 1
•
Episode 160
•
14:54
Can SEO make you a millionaire?
Can SEO transform you into a millionaire? Join me, Ed Dawson, as I explore this intriguing question backed by my 20 years of expertise in the field. Discover the true potential of SEO through my personal journey with broadbandcouk, where strategic...
•
Season 1
•
Episode 159
•
11:18
SEO vs PPC
How can you transform your online marketing strategy to achieve sustainable growth? Join me, Ed Dawson, as I unravel the intricate world of SEO and PPC in this episode of "SEO is Not That Hard." Drawing from my two decades of experience, I prom...
•
Season 1
•
Episode 159
•
15:50
Cloudflare is so much more than just a CDN
Could you be missing out on the hidden potential of Cloudflare? Join me, Ed Dawson, as I share my latest insights from Jono Alderson's eye-opening presentation at the Hive MCR conference. Discover how Cloudflare can do more than just speed up your...
•
Season 1
•
Episode 158
•
12:19
Rank and Rent - Call Tracking
Ever wondered how to turn your SEO skills into a passive income stream? Discover the secrets behind the rank and rent model, a groundbreaking strategy where you can generate valuable leads for local service providers without ever picking up a tool...
•
Season 1
•
Episode 157
•
13:07
Use ChatGPT to discover problems that need solving
Cracking the SEO code is easier than you think—what if you could transform common customer issues into a goldmine of traffic and leads? Join me, Ed Dawson, as I share groundbreaking strategies on how to harness the power of ChatGPT for content cre...
•
Season 1
•
Episode 156
•
12:22
Breaking News - Core Update Complete - First impressions
Curious about how Google's latest core update might have transformed your web traffic and sales? Join me, Ed Dawson, as I unravel the effects of the recently completed August 2024 Broad Core Update on my portfolio of sites. You'll discover firstha...
•
7:08
Intent Shift vs Question Shift
Ever wondered how the true purpose behind a search query can change in the blink of an eye? Join me, Ed Dawson, as we unlock the mysteries behind intent shift and question shift in the realm of SEO. Imagine searching for "Christmas trees" in Novem...
•
Season 1
•
Episode 155
•
10:59
Study shows slow sites don't just affect Google
Link to study: https://medium.com/ft-product-technology/a-faster-ft-com-10e7c077dc1c
•
Season 1
•
Episode 154
•
9:15
Leapfrog Rank and Rent
Want to know how to supercharge your rank and rent websites? Discover how Leapfrog Rank and Rent can transform your lead generation game by blending SEO with PPC for maximum impact. Join me, Ed Dawson, as we explore this innovative twist on the tr...
•
Season 1
•
Episode 153
•
11:30
My Case Study Has Changed!
Ever wondered how to turn a small project into a million-pound success? In this episode, I, Ed Dawson, share my personal journey from building broadband.co.uk, a UK broadband comparison website, to selling it to Genie Ventures in 2021. Learn the s...
•
Season 1
•
Episode 152
•
11:43
There are no quick fixes in SEO
Unlock the secrets behind the long-term success in SEO and understand why the allure of quick fixes often leads to disappointment. If you're looking to build a sustainable online presence, this episode is your roadmap. We break down the recent Aug...
•
Season 1
•
Episode 151
•
8:02
SEO A to Z - part 27 - "200 (OK) to #"
Unlock the secrets of HTTP response codes and elevate your SEO strategy in today's episode of "SEO is not that hard" with your host, Ed Dawson. Ever wondered how to preserve your hard-earned SEO value when moving or deleting web pages? Discover wh...
•
Season 1
•
Episode 150
•
12:21
SEO A to Z - part 26 - "Web Crawler to Zero Volume Keywords"
Can you imagine turning your SEO game around with just a few strategic tweaks? Join me, Ed Dawson, on this episode of "SEO is Not That Hard" as we uncover the journey from understanding web crawlers to mastering zero volume keywords. We'll demysti...
•
Season 1
•
Episode 149
•
13:45