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SEO Is Not That Hard
Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?
Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you.
Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.
Whether you're a beginner or a seasoned SEO professional, this podcast offers something for everyone. Join us as we simplify SEO and give you the knowledge and skills to achieve your online goals with confidence.
Brought to you by keywordspeopleuse.com
Episodes
329 episodes
Best of : Study shows slow sites don't just affect Google
Ever wondered if your website's loading speed really matters that much? The Financial Times conducted a bold experiment that answers this question with hard data—and the results should make every website owner pay attention.In this epis...
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Season 1
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Episode 313
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10:25
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Best of : Intent Shift vs Question Shift
Search behavior is constantly evolving, and understanding those shifts is crucial for effective SEO. This episode dives into the fascinating distinction between "intent shift" and "question shift" – two concepts that significantly impact how we...
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Season 1
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Episode 312
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12:08
Best of : Own Your Branded Search
Are affiliate websites stealing your hard-earned customers by ranking for your brand name plus "coupon code" searches? This eye-opening episode reveals a critical blind spot in many brands' SEO strategies.Drawing inspiration from SEO ve...
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Season 1
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Episode 311
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13:01
The Ranking Method That Prefers Being #5 Over #1
The future of search has arrived, and it's not quite what many SEO professionals expected. In this eye-opening episode, we dive into a groundbreaking discovery about how AI search systems like ChatGPT determine which sources to trust and cite i...
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Season 1
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Episode 309
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10:24
The Payout Mafia - book review
What happens when a 20-year veteran of SEO and affiliate marketing picks up a fresh perspective? Unexpected revenue discoveries, that's what.In this episode, I share my honest review of "The Payout Mafia" by Neil C and James Dooley—a co...
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Season 1
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Episode 308
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11:32
Finally, Some Data on AI vs Traditional Search
Link to Sparktoro report: https://sparktoro.com/blog/new-research-20-of-americans-use-ai-tools-1...
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Season 1
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Episode 307
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14:46
Best of : Breadcrumbs
Navigating Google's algorithm updates can feel like wandering through a dense forest without a map. But what if there's a simple trail of breadcrumbs that could help guide both your users and search engines through your website? In this episode...
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Season 1
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Episode 306
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8:57
Best of : Managing Risk and Building for the Long Term
Managing SEO risk isn't just about playing it safe—it's about building something that lasts. After two decades in the industry, I've watched countless "guaranteed" tactics rise and fall, leaving digital casualties in their wake.The Marc...
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Season 1
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Episode 305
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13:52
Best of : The Labour Illusion - show your working
Conventional wisdom tells us faster is better in digital experiences, but what if slowing things down could actually increase user satisfaction and conversions? This episode explores the fascinating "Labor Illusion" concept – a psychological pr...
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Season 1
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Episode 304
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11:21
Best of : How many questions should I answer per page?
Wondering how many questions you should answer on each page of your website? The answer might surprise you.In this best-of episode from SEO Is Not That Hard, I dive into the strategic approach to organizing content based on user questio...
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Season 1
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Episode 303
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10:01
Best of : Just read Google's Guidelines
Ever wondered why some SEO professionals succeed while others struggle, despite seemingly similar strategies? The answer might lie in something surprisingly simple: reading Google's guidelines.In this illuminating episode of SEO Is Not ...
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Season 1
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Episode 302
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10:50
Best of : Information Gain
Struggling to understand why your content strategy suddenly stopped working in 2022? The answer may lie in a revolutionary concept from a Google patent called "information gain" – and it's transforming how search results work.In this ey...
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Season 1
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Episode 301
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14:03
Best of : Dealing with Keyword Overwhelm
Feeling buried under an avalanche of keywords? You're not alone. Keyword overwhelm affects even experienced content creators, leading to paralysis and poor content planning decisions. This episode tackles this common challenge head-on with prac...
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Season 1
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Episode 300
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9:15
Best of : Referral Programs
Ever wondered why some businesses grow exponentially while others struggle to gain traction? The secret might lie in how they leverage their existing customers. Referral marketing transforms satisfied customers into powerful advoca...
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Season 1
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Episode 299
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10:48
Best of : Link Building with Ego Bait
Ever wondered how to get influential websites linking to yours without begging or paying? The secret might be right in front of you: human psychology.Link building through "EgoBait" taps into a fundamental truth about human nature - we ...
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Season 1
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Episode 298
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12:00
Best of : The Actual Surfer PageRank Model
A bombshell revelation from a recent Google API documentation leak has potentially exposed the inner workings of how the search giant evaluates links. In this eye-opening episode, I explore what I'm calling Google's "Actual Surfer" model – a so...
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Season 1
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Episode 297
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15:49
Best of : Why I love a good Glossary
Discover the hidden power of glossaries for supercharging both your website's user experience and SEO performance. Drawing from over two decades of website building and monetisation experience, Edd Dawson reveals how adding a comprehensive glos...
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Season 1
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Episode 296
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11:48
Best of : How I Accidentally Implemented the "Binge Bank" Strategy
Ever created something valuable completely by accident? That's exactly what happened when I stumbled upon the "binge bank strategy" without even knowing it existed. Through consistently publishing short, digestible 5-15 minute podc...
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Season 1
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Episode 295
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13:04
Are SEO Fundamentals Still Relevant in an AI World?
The digital landscape is changing dramatically with the rise of AI-powered search, but are the core principles of SEO still relevant? Drawing on over 20 years of experience in the field, I share my observations on what truly matters for search ...
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Season 1
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Episode 294
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16:01
Best of : Link Building Using Awards
Struggling with link building for your website? You're not alone. While backlinks remain crucial for SEO success, finding ethical, effective ways to acquire them can feel like an impossible task. That's why this episode uncovers a brilliant lin...
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Season 1
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Episode 293
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11:43
Best of : Why doesn't Google just tell us what it wants?
The mystery behind Google's ranking algorithms often frustrates website owners, especially during core updates when traffic plummets without clear explanation. Many ask: "Why can't Google just tell us exactly what to do to rank well?" This epis...
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Season 1
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Episode 292
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12:40
Best of : 7 Farming Lessons for SEO
What could running a farm possibly teach us about search engine optimization? As it turns out, quite a lot. When my family purchased a neglected farm five years ago to support our passion for horses, I never expected it would revolutionize my p...
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Season 1
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Episode 291
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12:08
Best of : Lead Magnets
The power of lead magnets lies in their ability to transform passive website traffic into valuable relationships. Ever watched visitors come to your site, consume content, and vanish without a trace? You're missing a crucial opportunity to buil...
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Season 1
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Episode 290
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13:43
Best of : Collect Testimonials
Ever wondered why some websites convert better than others, despite having similar products or content? The secret weapon might be carefully placed customer testimonials. This podcast episode dives deep into the undeniable power of social proof...
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Season 1
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Episode 289
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10:18