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SEO Is Not That Hard
Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?
Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you.
Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.
Whether you're a beginner or a seasoned SEO professional, this podcast offers something for everyone. Join us as we simplify SEO and give you the knowledge and skills to achieve your online goals with confidence.
Brought to you by keywordspeopleuse.com
Episodes
213 episodes
Instant Consumer Feedback
The service I mention in the podcast can be found at https://www.pickfu.com/
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Season 1
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Episode 200
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12:50
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Tooltips
Could a simple tooltip be the secret ingredient to boosting your website’s SEO? Join me, Ed Dawson, as I explore how these often-overlooked elements can transform not just user experience but also your site's performance on search engines. With...
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Season 1
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Episode 199
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12:51
Canonicalization
Unlock the secrets of SEO success by mastering the art of canonicalization. Ever wondered how to choose the perfect URL for your content and enhance your search engine rankings? Join me, Ed Dawson, with over two decades in online marketing, as ...
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Season 1
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Episode 198
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15:17
Internal Linking
Unlock the secrets to mastering internal linking and watch your website soar in user engagement and search engine rankings. Discover how strategic internal linking transforms your site architecture, making it easier for visitors to explore and ...
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Season 1
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Episode 197
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16:05
Emergency Podcast - Google December 2024 Core Update in progress
What's behind Google's swift decision to release a December 2024 core update just a week after wrapping up the November update? Join me, Ed, as we unravel the mystery of Google's latest move and examine the potential reasons for this unexpected up...
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3:38
SEO Emergency Questions - Part 3
What if everything you thought you knew about SEO was turned upside down? Unravel the misconceptions dominating the SEO world as I, Ed Dawson, founder of the SEO Intelligence Platform, boldly challenge the notion that links are the be-all and end-...
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Season 1
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Episode 196
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13:45
How I'm optimising content using KeywordsPeopleUse
Transform your content strategy and boost your SEO game with insights straight from the expert's playbook. Promising a 15-20% increase in traffic, Ed Dawson, founder of the Keywords People Use platform, shares the secrets that powered his success ...
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Season 1
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Episode 195
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16:05
Build Things
What if the key to both personal satisfaction and professional success lies in embracing a building mindset? Join me, Ed Dawson, as we explore this idea through my journey of hands-on creation, from restoring a grand Victorian fireplace to masteri...
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Season 1
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Episode 194
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18:17
Audience Research is better than Keyword Research
Uncover the hidden potential of your SEO strategy by shifting your focus from traditional keyword research to a deeper understanding of your audience. What if prioritizing audience insights over high-competition keywords could unlock terms that...
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Season 1
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Episode 193
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13:31
SEO Emergency Questions - Part 2
Ever faced the bewildering situation of a funeral service linking to a mobile broadband page? Join me, Ed Dawson, as I unravel the curious and unpredictable twists of the digital landscape in the latest episode of "SEO is Not That Hard." I shar...
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Season 1
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Episode 192
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15:59
SEO Emergency Questions
SEO doesn't have to be all serious and technical—sometimes, it just needs a bit of humor and creativity to really shine! Join me, Ed Dawson, as I embark on a quirky adventure to spice up the world of SEO with a dose of laughter. Ever tried rank...
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Season 1
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Episode 191
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18:36
Is Parasite SEO Dead?
Is Parasite SEO truly a thing of the past? Join me, Ed Dawson, as we dissect the latest shifts in Google's spam policy, particularly the crackdown on site reputation abuse. Discover the nuances of how major platforms like Forbes have historically ...
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Season 1
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Episode 190
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13:19
When is A/B Testing NOT A/B Testing?
When is A/B testing not actually A/B testing? Discover the truth behind this common misconception and learn how to accurately measure the impact of your website changes. Join me, Ed Dawson, as I unravel the intricacies of genuine A/B testing ve...
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Season 1
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Episode 189
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12:06
The Flywheel Effect in content marketing
Uncover the secret to turning your content marketing efforts into a self-sustaining powerhouse with the flywheel effect. Imagine your efforts as a giant wheel that, at first, demands every ounce of your strength to nudge it forward. But with pe...
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Season 1
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Episode 189
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13:34
Cosine Similarity and why it matters to SEO
Discover the secret sauce behind optimizing your content for search engines and master the art of aligning with search intent. Unravel the mystery of cosine similarity, a powerful mathematical tool, and learn how it transforms text into vectors...
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Season 1
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Episode 187
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16:00
The science behind asking for favours
Ever wondered why some people readily agree to do favors, even when it's inconvenient? Unlock the secrets to transforming your interactions with the power of psychology as we explore the surprising science behind asking for favors. Join me, Ed ...
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Season 1
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Episode 186
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10:10
SearchGPT finally lands - how does it work?
Are traditional search engines becoming obsolete in the face of AI advancements? Join me, Edd Dawson, as we uncover the transformative potential of OpenAI's SearchGPT, a groundbreaking tool that merges the worlds of search engines and digital a...
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Season 1
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Episode 185
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18:10
Access ALL your Google Search Console Data - for FREE
Access all your Search Console Data, for FREE here: https://myconsoledata.com
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Season 1
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Episode 184
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7:26
EMERGENCY PODCAST - Google November 2024 Core Update Rolling Out
The clock is ticking on Google's latest core update, and we're here to ensure you're ready! Discover how this fast-tracking November 2024 rollout could redefine the SEO landscape and what it means for your website. This episode is your ultimate gu...
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4:59
Avoiding Keyword Cannibalization: Structuring Content for SEO Success
Can Google really differentiate between topics and keywords, or are we just repeating ourselves in the hopes of ranking higher? Join me, Edd Dawson, on "SEO is Not That Hard" as we tackle the ever-puzzling concept of keyword and topic cannibali...
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Season 1
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Episode 183
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13:28
Google Knowledge Graph - plus a free tool to explore it
Link to the Free Knowledge Graph Search Tool - https://audits.com/tools/knowledge-graph-search
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Season 1
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Episode 182
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13:37
Why using ChatGPT for Keyword Research is a bad idea
Ever wondered if ChatGPT is the magic bullet for your keyword research? The truth might surprise you. Join me, Ed Dawson, as I unravel why relying on artificial intelligence for SEO tasks could actually undermine your strategy. With over 20 years ...
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Season 1
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Episode 181
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13:18
Zero Click Search and how it affects your SEO strategy
Discover why zero-click searches are shaking up the SEO landscape and what this means for your digital strategies. Join me, Ed Dawson, as we tackle the game-changing shift where users get instant answers right on Google's search results page. U...
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Season 1
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Episode 180
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14:33
New Search Console Integration Features
What if you could streamline your SEO efforts and unlock more precise insights into your site's performance with just a few clicks? Join me, Ed Dawson, as I explore the groundbreaking features in our latest Search Console integration at Keywords P...
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Season 1
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Episode 179
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14:26
Introduction to Embeddings
Unlock the secrets of advanced SEO techniques as we explore the fascinating world of embeddings and their transformative impact on search engine optimization. Ever wondered how search engines have evolved from simple keyword matching to understand...
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Season 1
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Episode 178
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12:14