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SEO Is Not That Hard
Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?
Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you.
Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.
Whether you're a beginner or a seasoned SEO professional, this podcast offers something for everyone. Join us as we simplify SEO and give you the knowledge and skills to achieve your online goals with confidence.
Brought to you by keywordspeopleuse.com
Episodes
358 episodes
Link Building ep 9 : Link Building with Ego Bait
Want links people actually want to share? We unpack ego bait link building and show how to turn recognition into rankings, authority, and AI-era citations. Instead of waiting for links, we create reasons for people and brands to amplify our wor...
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Season 1
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Episode 342
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11:25
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Link Building ep 8 : Building versus Buying Backlinks
If your backlink comes with a receipt, it’s probably a liability. We break down the crucial difference between buying placements and earning genuine editorial links, tracing the story from PageRank to Penguin to today’s AI-driven search where c...
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Season 1
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Episode 341
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14:22
Link Building ep 7 : Engineering as Marketing
What if one small, free tool could earn you more backlinks, leads, and trust than months of blogging? We dive into engineering as marketing, a strategy that turns lightweight, useful tools into link magnets and lead engines, especially powerful...
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Season 1
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Episode 340
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11:00
Link Building ep 6 : Link Building Using Awards
Want more high‑quality links without playing whack‑a‑mole with paid placements or low‑value directories? We walk through a strategy that flips the usual script: stop entering awards and start running them. By becoming the awarding body in your ...
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Season 1
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Episode 339
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11:07
Link Building ep 5 : When Guest Posting Goes Wrong
Guest posting sounds harmless: write for a reputable site, add a link, meet a new audience. But when that link is part of the deal—and it passes PageRank—you could be stepping straight into “unnatural links” territory. We break down a real manu...
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Season 1
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Episode 338
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12:03
Link Building ep 4 : Linkbuilding with Digital PR
Want links that don’t vanish with the next algorithm update? We dive into digital PR and show how to earn authoritative coverage that boosts rankings, brand searches, and even AI search citations. Instead of paying for links, we focus on creati...
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Season 1
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Episode 337
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9:35
Link Building ep 3 : Content That People Link To: Tools
Want links that arrive without endless cold emails or paid placements? We make the case for building interactive tools that solve real problems, create a defensible moat, and keep earning citations for years. From consumer broadband to B2B keyw...
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Season 1
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Episode 336
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14:50
Link Building ep 2 : Understanding Blackhat - PBN's
Ever wondered why PBNs still tempt smart SEOs? We pull back the curtain on private blog networks—how they’re built on expired domains, why they deliver short bursts of rankings, and where the true costs and risks hide. From anchor text control ...
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Season 1
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Episode 335
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6:37
Link Building ep 1 : Backlinks - the Good, the Bad & the Ugly
Want search visibility that survives the next update and shows up in AI answers? We dive straight into the real calculus of link building: what still works, what crumbles under scrutiny, and how to build a backlink profile that compounds rather...
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Season 1
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Episode 334
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11:59
The Complete Entity Series Megapod
What if your site could be read like a map of meaning instead of a pile of keywords? Edd walks through a complete reframe of SEO around entities — the people, organisations, products, places, and ideas that define your niche — and shows how to ...
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Season 1
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Episode 333
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2:04:30
Entities Part 12 : Beyond Your Website: Building Off-Page Authority
Authority doesn’t live on your site alone—it’s earned in public, where other trusted names choose to cite, invite, and stand beside you. We wrap our entities series by moving beyond links-as-votes and into the richer world of entity association...
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Season 1
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Episode 332
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12:28
Entities Part 11 : Future-Proofing for Answer Engines
Search is quietly rewiring how people find answers, and the biggest shift isn’t on the results page—it’s inside the models that compose those answers. We dig into a practical playbook for turning your content into the source that ChatGPT, Gemin...
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Season 1
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Episode 331
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11:34
Entities Part 10 : Speaking Machine - Your Practical Guide to Schema Markup
Tool mentioned in the podcast: https://validator.schema.org/Machines don’t reward guesses; they reward clarity. We walk through a practical,...
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Season 1
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Episode 330
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10:38
Entities Part 9 : Content That Builds Authority
Ready to stop sprinkling keywords and start building authority that lasts? We take one neglected concept in your niche and turn it into a structured topic cluster that both readers and search engines recognise as a trusted resource. From mappin...
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Season 1
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Episode 329
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12:19
Entities Part 8: Your Competitors Entities
The prompt mentioned in the episode is:You are an expert SEO analyst specializing in Natural Language Processing and entity-based optimization. I will provide you with the text from a competitor's webpage. Your task is to pe...
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Season 1
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Episode 328
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11:11
Entities Part 7 : The Audit - Identifying Your Core Entities
Search engines understand the world through entities, not just keywords, and that changes how we plan, write, and structure content. We take the entity conversation out of theory and into practice by building a simple, durable audit you can com...
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Season 1
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Episode 327
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13:30
Entities Part 6 : Fighting AI Fiction: Grounding Your Brand in Reality
Tired of confident AI answers that crumble under scrutiny? We pull back the curtain on why large language models hallucinate—and how to stop the damage by turning your website into a source AIs can safely cite. Instead of treating models like f...
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Season 1
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Episode 326
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12:13
Entities Part 5: How ChatGPT Really Thinks About Your Brand
Forget neat rows of facts—your brand lives inside AI as a point on a vast map of meaning. We unpack how large language models like ChatGPT convert words into vectors, arrange them in a multi‑dimensional latent space, and “reason” by navigating ...
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Season 1
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Episode 325
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12:57
Entities Part 4 : Beyond 10 Blue Links
The search results page is no longer a tidy list of links—it’s a dynamic canvas where knowledge panels, rich snippets, featured snippets, and AI Overviews signal who Google trusts. We dig into how entities underpin every one of these features a...
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Season 1
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Episode 324
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9:17
Entities Part 3 : The Knowledge Graph
Most brands still try to “tell” Google who they are. We show how Google actually decides: by stitching together a ledger of facts from your site, LinkedIn, Wikipedia, news articles, and structured data—then trusting only what aligns. This is th...
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Season 1
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Episode 323
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10:06
Entities Part 2 : How Machines Learn To Read
Keywords don’t tell the whole story—entities do. We take you inside the three-step process machines use to read your content like a detective at a crime scene: highlighting potential entities, using context to resolve ambiguity, and linking eac...
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Season 1
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Episode 322
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11:07
Entities Part 1 : Things not Strings
Most of us were trained to think in keywords—count them, match them, stuff them. But Google no longer sees the web as a bag of words; it reads the world as a network of entities, relationships, and intent. We unpack the “things, not strings” sh...
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Season 1
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Episode 321
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11:29
Best of : Engineering as Marketing
Tired of churning out endless blog posts that barely move the needle? There's a powerful alternative that smart brands are using to generate leads, backlinks, and unmatched brand authority.In this eye-opening episode, I dive deep into "...
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Season 1
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Episode 320
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10:38
Best of : Search Intent
Ever wondered why some websites rank well but fail to convert visitors? The missing piece is likely search intent—understanding not just what people search for, but why they're searching in the first place.Search intent is the compass t...
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Season 1
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Episode 319
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16:42
Best of - The story of Broadband.co.uk
Success stories in digital business rarely follow a straight line, and the 18-year journey of Broadband.co.uk perfectly illustrates the rollercoaster ride of building a sustainable online business. What began almost accidentally in 2004, when t...
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Season 1
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Episode 318
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21:43