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SEO Is Not That Hard
Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?
Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you.
Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.
Whether you're a beginner or a seasoned SEO professional, this podcast offers something for everyone. Join us as we simplify SEO and give you the knowledge and skills to achieve your online goals with confidence.
Brought to you by keywordspeopleuse.com
Episodes
294 episodes
An Update on SEO, AI, and What's Next
The SEO landscape is undergoing a profound transformation driven by artificial intelligence, and staying ahead requires understanding how these changes impact traffic, revenue, and content strategy. Many website owners are noticing...
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Season 1
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Episode 277
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15:18
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Best of : Canonicalization
Struggling with duplicate content issues? Feeling like your SEO efforts aren't paying off? The answer might lie in a commonly misunderstood SEO concept: canonicalization.In this episode, I break down what canonicalization actually means...
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Season 1
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Episode 275
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15:34
Best of : Tooltips
Tooltips might be the most underrated weapon in your SEO arsenal. Those little informational popups that appear when users hover over elements on your website aren't just helpful navigation aids—they're secret powerhouses for both user experien...
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Season 1
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Episode 274
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13:08
Best of : Exact Match Domains - good or bad?
Are Exact Match Domains truly harmful to your SEO efforts? In this revealing episode, I tackle one of the most misunderstood topics in search engine optimization—whether having keywords in your domain name helps or hurts your rankings.D...
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Season 1
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Episode 273
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16:03
Best of : Responding to customer feedback
Customer feedback isn't just a nice-to-have—it's the heartbeat of effective product development. This episode dives deep into why responding to user insights should be your top priority for business growth and product improvement.Ever w...
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Season 1
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Episode 272
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8:43
Best of : Zero Click Search and how it affects your SEO strategy
The digital landscape shifts constantly, and zero-click searches represent one of the most significant evolutions in how users interact with search engines. This eye-opening episode tackles the phenomenon where Google provides answers directly ...
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Season 1
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Episode 271
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14:50
Best of : All 101 Quick SEO Tips Compilation Megapod.
We've compiled 101 quick SEO tips from Edd Dawson's popular series into one comprehensive episode to help you improve your website rankings. This collection covers everything from technical foundations to content strategy and link building tech...
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Season 1
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Episode 270
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1:36:55
Best of : SEO data sources - ChatGPT vs Google
Edd Dawson explores why Google is a superior source for SEO data compared to ChatGPT, explaining how Google's real-time web model and user behavior data provides more accurate keyword research. Despite ChatGPT's usefulness for content creation ...
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Season 1
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Episode 269
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15:33
Best of : Google Patents
Google patents offer an unparalleled glimpse into how search actually works, yet few SEO professionals take advantage of this valuable resource. Edd Dawson explains how exploring Google's patent database can reveal the mechanisms behind search ...
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Season 1
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Episode 268
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14:15
Best of : Internal Linking
We explore the often overlooked power of internal linking for both SEO strategy and user experience, covering everything from basic definitions to advanced implementation tactics.• Internal links are hyperlinks connecting pages within t...
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Season 1
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Episode 267
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16:21
Best of : Diversification
Edd Dawson shares his twenty years of experience on the importance of diversification for SEO professionals and website owners. He draws from his personal journey of recovering from the Google Penguin update that decimated his site traffic to e...
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Season 1
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Episode 266
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14:33
Best of : Google Tag Manager
Google Tag Manager simplifies website management by allowing you to add and modify tracking codes without editing your site's code directly. This one-time implementation saves time and reduces errors while providing advanced functionality throu...
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Season 1
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Episode 265
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10:11
Edd Guests on the Market Movers Podcast
Edd Dawson shares his 20-year journey building and selling broadband.co.uk, offering insights into affiliate marketing success and navigating major Google updates like Penguin and Panda. He reveals the data-driven strategies that led to a life-...
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Season 1
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Episode 263
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51:34
Best of : Why you shouldn't chase keyword search volume
Edd Dawson challenges the common SEO approach of targeting high-volume keywords, arguing that website owners should focus on building topical authority by comprehensively answering questions instead. This best-of episode demonstrates why obsess...
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Season 1
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Episode 262
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9:53
Best of : Building versus Buying Backlinks
Link building and link buying are fundamentally different approaches with vastly different risks for your SEO strategy. Google's original PageRank algorithm used backlinks as genuine votes of confidence, which is why artificially manipulating t...
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Season 1
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Episode 261
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14:57
Best of : Audience Research is better than Keyword Research
Edd Dawson explores why audience research delivers better SEO results than traditional keyword research. He breaks down how understanding your audience helps you find low-difficulty terms that convert better than competitive trophy keywords.
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Season 1
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Episode 260
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13:48
Best of : FAQ's increase engagement
FAQs are powerful engagement tools that can significantly boost your website's performance and SEO rankings. Research shows FAQs can generate over 20% of a page's engagement, outperforming even testimonials when implemented strategically.
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Season 1
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Episode 259
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10:15
Best of : Neat Competitor Research Tip
Edd Dawson shares a smart competitor research tip from Freddie Chatt that can help improve your website's traffic and rankings. When researching competitors, look beyond the high authority sites at the top and focus on sites with lower domain a...
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Season 1
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Episode 258
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8:27
Best of : Evaluating expired domains and domains at auction
Edd Dawson explores the complex world of expired domains and auction purchases for SEO value, sharing a detailed case study of a domain that appeared valuable but had significant hidden issues. Although initially impressive with 2,554 backlinks...
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Season 1
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Episode 257
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14:10
Best of : Move your content to the next level with Keyword Clustering
We explore how to revolutionize your content strategy with keyword clustering, a powerful technique for grouping related keywords to target them on a single page rather than creating multiple competing pages.• Keyword clustering helps p...
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Season 1
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Episode 256
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14:10
Best of : Content That People Link To - Tools
Creating interactive tools is one of the most effective ways to earn natural backlinks because people link to content they cannot easily replicate themselves. This episode explores how tools differ from standard content and why they generate li...
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Season 1
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Episode 255
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15:25