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SEO Is Not That Hard
Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?
Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you.
Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.
Whether you're a beginner or a seasoned SEO professional, this podcast offers something for everyone. Join us as we simplify SEO and give you the knowledge and skills to achieve your online goals with confidence.
Brought to you by keywordspeopleuse.com
Episodes
310 episodes
Are SEO Fundamentals Still Relevant in an AI World?
The digital landscape is changing dramatically with the rise of AI-powered search, but are the core principles of SEO still relevant? Drawing on over 20 years of experience in the field, I share my observations on what truly matters for search ...
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Season 1
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Episode 294
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16:01
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Best of : Link Building Using Awards
Struggling with link building for your website? You're not alone. While backlinks remain crucial for SEO success, finding ethical, effective ways to acquire them can feel like an impossible task. That's why this episode uncovers a brilliant lin...
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Season 1
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Episode 293
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11:43
Best of : Why doesn't Google just tell us what it wants?
The mystery behind Google's ranking algorithms often frustrates website owners, especially during core updates when traffic plummets without clear explanation. Many ask: "Why can't Google just tell us exactly what to do to rank well?" This epis...
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Season 1
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Episode 292
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12:40
Best of : 7 Farming Lessons for SEO
What could running a farm possibly teach us about search engine optimization? As it turns out, quite a lot. When my family purchased a neglected farm five years ago to support our passion for horses, I never expected it would revolutionize my p...
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Season 1
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Episode 291
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12:08
Best of : Lead Magnets
The power of lead magnets lies in their ability to transform passive website traffic into valuable relationships. Ever watched visitors come to your site, consume content, and vanish without a trace? You're missing a crucial opportunity to buil...
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Season 1
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Episode 290
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13:43
Best of : Collect Testimonials
Ever wondered why some websites convert better than others, despite having similar products or content? The secret weapon might be carefully placed customer testimonials. This podcast episode dives deep into the undeniable power of social proof...
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Season 1
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Episode 289
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10:18
Best of : Understanding Blackhat - PBN's
Dangerous shortcuts rarely lead to lasting success in SEO. In this revealing episode, I pull back the curtain on Private Blog Networks (PBNs) – one of the most controversial black hat SEO techniques still in use today.Drawing from my 20...
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Season 1
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Episode 288
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7:13
Best of : Affiliate Tips - Optimising for EPC
Tired of the endless chase for more traffic? Discover a smarter approach to affiliate marketing that can dramatically boost your revenue using visitors you already have.We dive deep into the world of Earnings Per Click (EPC) optimizatio...
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Season 1
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Episode 287
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7:32
Best of : Backlinks - the Good, the Bad & the Ugly
What separates sustainable SEO success from devastating Google penalties? The answer often lies in your approach to backlinks. Drawing from two decades of website building experience, I share a deeply personal journey through the evolving lands...
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Season 1
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Episode 286
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12:34
Best of : Can You Recover From A Google Penalty?
When Google penalties strike, panic often follows. Whether you've been hit by the recent massive core update or you're dealing with a mysterious traffic drop, knowing how to recover is crucial for your site's survival.Google penalties c...
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Season 1
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Episode 285
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16:02
Best of : 301 Redirect Tips
Have you ever wondered what happens to all those valuable backlinks and search rankings when you delete a page or change your domain name? The answer lies in properly implemented 301 redirects – the unsung heroes of technical SEO.301 re...
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Season 1
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Episode 284
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9:49
Best of : How to have great ideas
Struggling to find that perfect business idea? You might be overlooking a remarkably simple solution. In this insightful episode, I share my battle-tested approach to generating winning ideas that has powered multiple successful ventures.
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Season 1
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Episode 283
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7:12
Best of : Avoiding Keyword Cannibalization: Structuring Content for SEO Success
Ever wondered why your content isn't ranking despite targeting the right keywords? The answer might lie in a common SEO pitfall that many website owners unknowingly create: topic cannibalization.In this illuminating episode, SEO expert ...
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Season 1
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Episode 282
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13:44
Best of : Cloaking - a Blackhat story
Pulling back the curtain on one of SEO's most controversial techniques, this episode dives deep into website cloaking—showing search engines different content than what human visitors see. While firmly acknowledging this as a black hat approach...
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Season 1
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Episode 281
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12:34
Best of : Improving by Removing
We dive into a counterintuitive yet powerful concept that can transform your product or website: improving by removing. Drawing from real-world experience with Keywords People Use, I share how simplifying our complex three-credit system down to...
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Season 1
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Episode 280
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11:05
An Update on SEO, AI, and What's Next
The SEO landscape is undergoing a profound transformation driven by artificial intelligence, and staying ahead requires understanding how these changes impact traffic, revenue, and content strategy. Many website owners are noticing...
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Season 1
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Episode 277
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15:18
Best of : Canonicalization
Struggling with duplicate content issues? Feeling like your SEO efforts aren't paying off? The answer might lie in a commonly misunderstood SEO concept: canonicalization.In this episode, I break down what canonicalization actually means...
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Season 1
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Episode 275
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15:34
Best of : Tooltips
Tooltips might be the most underrated weapon in your SEO arsenal. Those little informational popups that appear when users hover over elements on your website aren't just helpful navigation aids—they're secret powerhouses for both user experien...
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Season 1
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Episode 274
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13:08
Best of : Exact Match Domains - good or bad?
Are Exact Match Domains truly harmful to your SEO efforts? In this revealing episode, I tackle one of the most misunderstood topics in search engine optimization—whether having keywords in your domain name helps or hurts your rankings.D...
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Season 1
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Episode 273
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16:03
Best of : Responding to customer feedback
Customer feedback isn't just a nice-to-have—it's the heartbeat of effective product development. This episode dives deep into why responding to user insights should be your top priority for business growth and product improvement.Ever w...
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Season 1
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Episode 272
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8:43
Best of : Zero Click Search and how it affects your SEO strategy
The digital landscape shifts constantly, and zero-click searches represent one of the most significant evolutions in how users interact with search engines. This eye-opening episode tackles the phenomenon where Google provides answers directly ...
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Season 1
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Episode 271
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14:50