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SEO Is Not That Hard
Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?
Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you.
Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.
Whether you're a beginner or a seasoned SEO professional, this podcast offers something for everyone. Join us as we simplify SEO and give you the knowledge and skills to achieve your online goals with confidence.
Brought to you by keywordspeopleuse.com
Episodes
269 episodes
Best of : When Guest Posting Goes Wrong
Guest posting can lead to Google penalties if links aren't properly managed, as demonstrated by Niche Site Lady's recent manual penalty despite her claims of never buying links.• Guest posting provides content to other websites while in...
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Season 1
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Episode 254
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12:38
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Best of : Rank & Rent, the new SEO gold rush?
The Rank and Rent model represents a promising SEO monetization strategy for 2023, allowing marketers to build websites targeting local service niches and sell the resulting leads to service providers.• Focus on service niches that don'...
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Season 1
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Episode 253
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13:36
Best of : Programmatic SEO - deploying SEO at scale
Programmatic SEO offers a powerful strategy for creating web pages at scale through automation rather than manual creation. This approach uses templates and databases to generate location-specific or variable-based content that would be too tim...
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Season 1
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Episode 253
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11:46
Best of : Deciphering E-E-A-T with Google Patents
Google's EEAT (Experience, Expertise, Authority, Trust) evaluation likely works through sophisticated AI that analyzes writing patterns rather than just author bios. Two key Google patents reveal how the search engine might classify both author...
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Season 1
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Episode 252
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19:27
Best of : Questions Not Keywords
Edd Dawson discusses a question-based approach to online marketing that outperforms traditional keyword methods. Questions reveal deeper insights about audiences and their needs, creating stronger content that builds authority across various ma...
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Season 1
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Episode 251
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11:36
Best of : Site Architecture For Topical Authority
Site architecture stands as the foundation for building topical authority, with proper structure helping both users and search engines understand relationships between content pieces. Topical clusters serve as the strategic framework for organi...
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Season 1
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Episode 249
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8:09
Best of : How we went to BrightonSEO and came back with over 1000 new users without speaking to anyone
We explore how a creative marketing approach using the 'curiosity gap' at Brighton SEO conference generated over 1000 new users without speaking to anyone.• Springtime-related change in podcast schedule with some best-of episodes coming...
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Season 1
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Episode 248
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15:50
My Current Tool Stack
The SEO landscape continues to evolve rapidly, with AI tools revolutionizing how professionals approach optimization strategies and workflow efficiency. Edd Dawson revisits his SEO tool stack from 18 months ago, highlighting the dramatic shift ...
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Season 1
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Episode 247
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15:54
Branded Search
We dive into the world of branded search, exploring what it is, why it matters for your SEO strategy, and practical tactics to build a stronger brand presence that Google recognizes and rewards.• Branded search refers to queries where u...
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Season 1
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Episode 246
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11:55
How to find when and how Google is crawling your site
Edd Dawson reveals how to use Google Search Console's Crawl Stats Report to monitor website health and optimize crawlability. This often-overlooked tool provides essential insights into how Google interacts with your site, helping you detect is...
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Season 1
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Episode 245
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12:22
GROWTH Framework - Step 6 : Hone & Repeat
Edd Dawson reveals the final step of his Growth Framework: "hone and repeat," detailing how to build a sustainable SEO flywheel through continuous improvement and iteration. This comprehensive guide represents the culmination of 20+ years of SE...
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Season 1
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Episode 244
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15:17
How to Build a Business Around What People Are Actually Searching For - with Richard Bartlett
Richard Bartlett, co-founder of Greenhearth, shares how he bootstrapped his commercial solar finance business using SEO principles as both a marketing strategy and product development guide. Through keyword research and strategic content positi...
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Season 1
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Episode 243
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38:43
The AI Take on the GROWTH Framework
Edd shares a fascinating experiment where his SEO Growth Framework was fed into Google's Notebook LM AI tool, resulting in a surprisingly accurate AI-generated conversation about the methodology.• Google's Notebook LM creates podcast-st...
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Season 1
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Episode 242
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26:18
Vibe Coding
Vibe coding represents a revolutionary AI-driven approach to software development that allows anyone to create functional applications using natural language instead of traditional programming.• Coined by Andrej Karpathy (former Tesla A...
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Season 1
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Episode 241
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15:43
GROWTH Framework - Step 4 : Watch
This episode emphasises the essential steps involved in the GROWTH Framework for effective content optimisation, especially focusing on monitoring and evaluating performance metrics for SEO success. We delve into various strategies for tracking...
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Season 1
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Episode 239
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15:48
I'm away at a Mastermind meet-up
We explore the transformative impact of mastermind groups on SEO and online business. Sharing wisdom, accountability, and fresh perspectives fosters growth among members.• Discussion on the concept of masterminds and their importance&nb...
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Season 1
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Episode 238
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15:36
Robots.txt - upsides and pitfalls
The episode explores why understanding robots.txt is essential for effective SEO. We discuss its role in managing how search engines crawl and index a website, common mistakes to avoid, and best practices for configuration.• Definition ...
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Season 1
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Episode 236
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12:59
How Google dampens your ranking gains.
Understanding Google's rank transition function sheds light on the strategies that influence SEO rankings over time. The episode explores how gradual changes protect search integrity, deter manipulation, and encourage continuous improvement.&nb...
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Season 1
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Episode 235
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14:20
GROWTH Framework - Step 3 : Optimize
This episode centres on the optimisation phase of the Growth Framework, detailing how to create and enhance content effectively. Key topics discussed include selecting appropriate content formats, strategies for content creation and updates, es...
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Season 1
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Episode 234
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14:23
GROWTH Framework - Step 2 : Refine
This episode explores the refine step of the growth framework, focusing on how to cluster and prioritise user questions effectively. Listeners will learn the importance of structuring content, understanding user intent, and strategically develo...
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Season 1
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Episode 233
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15:37
Use Authority Signals
Elevating your website's authority is about more than just backlinks; it's about building trust through authority signals like As-Seen-On logos. Showcasing credible mentions not only boosts user confidence but also signals to search engines you...
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Season 1
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Episode 232
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12:01