.png)
SEO Is Not That Hard
Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?
Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you.
Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.
Whether you're a beginner or a seasoned SEO professional, this podcast offers something for everyone. Join us as we simplify SEO and give you the knowledge and skills to achieve your online goals with confidence.
Brought to you by keywordspeopleuse.com
Episodes
319 episodes
Best of : How many questions should I answer per page?
Wondering how many questions you should answer on each page of your website? The answer might surprise you.In this best-of episode from SEO Is Not That Hard, I dive into the strategic approach to organizing content based on user questio...
•
Season 1
•
Episode 303
•
10:01
.png)
Best of : Just read Google's Guidelines
Ever wondered why some SEO professionals succeed while others struggle, despite seemingly similar strategies? The answer might lie in something surprisingly simple: reading Google's guidelines.In this illuminating episode of SEO Is Not ...
•
Season 1
•
Episode 302
•
10:50
Best of : Information Gain
Struggling to understand why your content strategy suddenly stopped working in 2022? The answer may lie in a revolutionary concept from a Google patent called "information gain" – and it's transforming how search results work.In this ey...
•
Season 1
•
Episode 301
•
14:03
Best of : Dealing with Keyword Overwhelm
Feeling buried under an avalanche of keywords? You're not alone. Keyword overwhelm affects even experienced content creators, leading to paralysis and poor content planning decisions. This episode tackles this common challenge head-on with prac...
•
Season 1
•
Episode 300
•
9:15
Best of : Referral Programs
Ever wondered why some businesses grow exponentially while others struggle to gain traction? The secret might lie in how they leverage their existing customers. Referral marketing transforms satisfied customers into powerful advoca...
•
Season 1
•
Episode 299
•
10:48
Best of : Link Building with Ego Bait
Ever wondered how to get influential websites linking to yours without begging or paying? The secret might be right in front of you: human psychology.Link building through "EgoBait" taps into a fundamental truth about human nature - we ...
•
Season 1
•
Episode 298
•
12:00
Best of : The Actual Surfer PageRank Model
A bombshell revelation from a recent Google API documentation leak has potentially exposed the inner workings of how the search giant evaluates links. In this eye-opening episode, I explore what I'm calling Google's "Actual Surfer" model – a so...
•
Season 1
•
Episode 297
•
15:49
Best of : Why I love a good Glossary
Discover the hidden power of glossaries for supercharging both your website's user experience and SEO performance. Drawing from over two decades of website building and monetisation experience, Edd Dawson reveals how adding a comprehensive glos...
•
Season 1
•
Episode 296
•
11:48
Best of : How I Accidentally Implemented the "Binge Bank" Strategy
Ever created something valuable completely by accident? That's exactly what happened when I stumbled upon the "binge bank strategy" without even knowing it existed. Through consistently publishing short, digestible 5-15 minute podc...
•
Season 1
•
Episode 295
•
13:04
Are SEO Fundamentals Still Relevant in an AI World?
The digital landscape is changing dramatically with the rise of AI-powered search, but are the core principles of SEO still relevant? Drawing on over 20 years of experience in the field, I share my observations on what truly matters for search ...
•
Season 1
•
Episode 294
•
16:01
Best of : Link Building Using Awards
Struggling with link building for your website? You're not alone. While backlinks remain crucial for SEO success, finding ethical, effective ways to acquire them can feel like an impossible task. That's why this episode uncovers a brilliant lin...
•
Season 1
•
Episode 293
•
11:43
Best of : Why doesn't Google just tell us what it wants?
The mystery behind Google's ranking algorithms often frustrates website owners, especially during core updates when traffic plummets without clear explanation. Many ask: "Why can't Google just tell us exactly what to do to rank well?" This epis...
•
Season 1
•
Episode 292
•
12:40
Best of : 7 Farming Lessons for SEO
What could running a farm possibly teach us about search engine optimization? As it turns out, quite a lot. When my family purchased a neglected farm five years ago to support our passion for horses, I never expected it would revolutionize my p...
•
Season 1
•
Episode 291
•
12:08
Best of : Lead Magnets
The power of lead magnets lies in their ability to transform passive website traffic into valuable relationships. Ever watched visitors come to your site, consume content, and vanish without a trace? You're missing a crucial opportunity to buil...
•
Season 1
•
Episode 290
•
13:43
Best of : Collect Testimonials
Ever wondered why some websites convert better than others, despite having similar products or content? The secret weapon might be carefully placed customer testimonials. This podcast episode dives deep into the undeniable power of social proof...
•
Season 1
•
Episode 289
•
10:18
Best of : Understanding Blackhat - PBN's
Dangerous shortcuts rarely lead to lasting success in SEO. In this revealing episode, I pull back the curtain on Private Blog Networks (PBNs) – one of the most controversial black hat SEO techniques still in use today.Drawing from my 20...
•
Season 1
•
Episode 288
•
7:13
Best of : Affiliate Tips - Optimising for EPC
Tired of the endless chase for more traffic? Discover a smarter approach to affiliate marketing that can dramatically boost your revenue using visitors you already have.We dive deep into the world of Earnings Per Click (EPC) optimizatio...
•
Season 1
•
Episode 287
•
7:32
Best of : Backlinks - the Good, the Bad & the Ugly
What separates sustainable SEO success from devastating Google penalties? The answer often lies in your approach to backlinks. Drawing from two decades of website building experience, I share a deeply personal journey through the evolving lands...
•
Season 1
•
Episode 286
•
12:34
Best of : Can You Recover From A Google Penalty?
When Google penalties strike, panic often follows. Whether you've been hit by the recent massive core update or you're dealing with a mysterious traffic drop, knowing how to recover is crucial for your site's survival.Google penalties c...
•
Season 1
•
Episode 285
•
16:02
Best of : 301 Redirect Tips
Have you ever wondered what happens to all those valuable backlinks and search rankings when you delete a page or change your domain name? The answer lies in properly implemented 301 redirects – the unsung heroes of technical SEO.301 re...
•
Season 1
•
Episode 284
•
9:49
Best of : How to have great ideas
Struggling to find that perfect business idea? You might be overlooking a remarkably simple solution. In this insightful episode, I share my battle-tested approach to generating winning ideas that has powered multiple successful ventures.
•
Season 1
•
Episode 283
•
7:12
Best of : Avoiding Keyword Cannibalization: Structuring Content for SEO Success
Ever wondered why your content isn't ranking despite targeting the right keywords? The answer might lie in a common SEO pitfall that many website owners unknowingly create: topic cannibalization.In this illuminating episode, SEO expert ...
•
Season 1
•
Episode 282
•
13:44
Best of : Cloaking - a Blackhat story
Pulling back the curtain on one of SEO's most controversial techniques, this episode dives deep into website cloaking—showing search engines different content than what human visitors see. While firmly acknowledging this as a black hat approach...
•
Season 1
•
Episode 281
•
12:34
Best of : Improving by Removing
We dive into a counterintuitive yet powerful concept that can transform your product or website: improving by removing. Drawing from real-world experience with Keywords People Use, I share how simplifying our complex three-credit system down to...
•
Season 1
•
Episode 280
•
11:05