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SEO Is Not That Hard
Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?
Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you.
Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.
Whether you're a beginner or a seasoned SEO professional, this podcast offers something for everyone. Join us as we simplify SEO and give you the knowledge and skills to achieve your online goals with confidence.
Brought to you by keywordspeopleuse.com
Episodes
199 episodes
Cosine Similarity and why it matters to SEO
Discover the secret sauce behind optimizing your content for search engines and master the art of aligning with search intent. Unravel the mystery of cosine similarity, a powerful mathematical tool, and learn how it transforms text into vectors...
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Season 1
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Episode 187
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16:00
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The science behind asking for favours
Ever wondered why some people readily agree to do favors, even when it's inconvenient? Unlock the secrets to transforming your interactions with the power of psychology as we explore the surprising science behind asking for favors. Join me, Ed ...
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Season 1
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Episode 186
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10:10
SearchGPT finally lands - how does it work?
Are traditional search engines becoming obsolete in the face of AI advancements? Join me, Edd Dawson, as we uncover the transformative potential of OpenAI's SearchGPT, a groundbreaking tool that merges the worlds of search engines and digital a...
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Season 1
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Episode 185
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18:10
Access ALL your Google Search Console Data - for FREE
Access all your Search Console Data, for FREE here: https://myconsoledata.com
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Season 1
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Episode 184
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7:26
EMERGENCY PODCAST - Google November 2024 Core Update Rolling Out
The clock is ticking on Google's latest core update, and we're here to ensure you're ready! Discover how this fast-tracking November 2024 rollout could redefine the SEO landscape and what it means for your website. This episode is your ultimate gu...
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4:59
Avoiding Keyword Cannibalization: Structuring Content for SEO Success
Can Google really differentiate between topics and keywords, or are we just repeating ourselves in the hopes of ranking higher? Join me, Edd Dawson, on "SEO is Not That Hard" as we tackle the ever-puzzling concept of keyword and topic cannibali...
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Season 1
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Episode 183
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13:28
Google Knowledge Graph - plus a free tool to explore it
Link to the Free Knowledge Graph Search Tool - https://audits.com/tools/knowledge-graph-search
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Season 1
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Episode 182
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13:37
Why using ChatGPT for Keyword Research is a bad idea
Ever wondered if ChatGPT is the magic bullet for your keyword research? The truth might surprise you. Join me, Ed Dawson, as I unravel why relying on artificial intelligence for SEO tasks could actually undermine your strategy. With over 20 years ...
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Season 1
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Episode 181
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13:18
Zero Click Search and how it affects your SEO strategy
Discover why zero-click searches are shaking up the SEO landscape and what this means for your digital strategies. Join me, Ed Dawson, as we tackle the game-changing shift where users get instant answers right on Google's search results page. U...
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Season 1
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Episode 180
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14:33
New Search Console Integration Features
What if you could streamline your SEO efforts and unlock more precise insights into your site's performance with just a few clicks? Join me, Ed Dawson, as I explore the groundbreaking features in our latest Search Console integration at Keywords P...
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Season 1
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Episode 179
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14:26
Introduction to Embeddings
Unlock the secrets of advanced SEO techniques as we explore the fascinating world of embeddings and their transformative impact on search engine optimization. Ever wondered how search engines have evolved from simple keyword matching to understand...
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Season 1
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Episode 178
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12:14
Responding to customer feedback
Unlock the secrets of turning customer feedback into tangible product enhancements on this episode of "SEO is Not That Hard." Join me, Ed Dawson, as I share a transformative story from Keywords People Use, sparked by our insightful customer Car...
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Season 1
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Episode 177
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8:26
How big is ChatGPT compared to Google?
What if the buzz around AI language models is just that—buzz? Join me, Ed Dawson, as I peel back the layers on the real-world impact of ChatGPT compared to the search giant Google. With over two decades in the SEO and digital marketing arena, I ex...
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Season 1
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Episode 176
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9:22
Is SEO Dead?
Is SEO dead? This provocative question sets the stage for an engaging exploration with Ed Dawson, host of "SEO is Not That Hard," and his guest, Trudy Rankin from the Online Business Launchpad Podcast. Together, they navigate the complex landsc...
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Season 1
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Episode 175
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11:24
Productize Yourself
Ready to transform your consultancy or freelancing gig into a scalable business powerhouse? Join me, Ed Dawson, as I break down how you can productize your services and create potential passive income streams. Inspired by a conversation with ou...
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Season 1
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Episode 174
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14:58
Get visuals from your text in seconds
Unlock the secret to transforming your text into stunning visuals with a groundbreaking AI tool that's changing the game for content creators. As someone who's battled with the design process for years, I, Ed Dawson, share my personal story of ...
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Season 1
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Episode 173
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9:06
Re-purpose and re-use your content (and let AI help)
Unlock the secret to maximizing your content's potential. Discover how repurposing your content across multiple platforms like YouTube, TikTok, and LinkedIn can save you time while amplifying your message. Join Ed Dawson, founder of Keywords Pe...
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Season 1
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Episode 172
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11:46
How to optimize your content with KeywordsPeopleUse
See the new feature in this Youtube Video
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Season 1
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Episode 171
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13:49
Always get a second opinion
Ever wondered how a second opinion could revolutionize your SEO strategy? Join me, Ed Dawson, as I reveal the critical importance of external feedback in our latest project at Keywords People Use. We’ve developed a groundbreaking feature that inte...
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Season 1
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Episode 170
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13:51
Google Tag Manager
Ever felt overwhelmed by the myriad of tracking codes needed to optimize your website's performance? Imagine a world where you only need to place a single piece of code once and manage everything else through an intuitive web interface. Join me...
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Season 1
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Episode 169
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9:54
Online dirty tricks
Ever wondered how a top-performing product can face drastic setbacks in a different market? One of our mastermind members did just that, discovering a remarkable disparity in the reception of his luxury product between the UK and the US. Join m...
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Season 1
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Episode 168
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14:22
Workflow Automation tools and AI
Ever wondered how to free up more time in your day by automating repetitive tasks? Learn how to master the tools that can change your workflow forever. Join me, Ed Dawson, as we explore the world of workflow automation and AI, featuring top tools ...
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Season 1
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Episode 167
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13:21
FAQ's increase engagement
Ever wondered why your website's FAQs might be more powerful than your testimonials? In this episode of "SEO is not that hard," I'm Ed Dawson, and I'm here to reveal how strategically answering frequently asked questions can dramatically boost you...
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Season 1
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Episode 166
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9:58
New Free Digital PR Ideation Tool
Ready to revolutionize your digital PR game and amplify your online presence? Discover the transformative power of "idiot online," an innovative free tool by Search Intelligence that churns out 100 tailor-made digital PR ideas for your website in ...
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Season 1
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Episode 165
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12:05