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SEO Is Not That Hard
Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?
Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you.
Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.
Whether you're a beginner or a seasoned SEO professional, this podcast offers something for everyone. Join us as we simplify SEO and give you the knowledge and skills to achieve your online goals with confidence.
Brought to you by keywordspeopleuse.com
Episodes
249 episodes
Robots.txt - upsides and pitfalls
The episode explores why understanding robots.txt is essential for effective SEO. We discuss its role in managing how search engines crawl and index a website, common mistakes to avoid, and best practices for configuration.• Definition ...
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Season 1
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Episode 236
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12:59
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How Google dampens your ranking gains.
Understanding Google's rank transition function sheds light on the strategies that influence SEO rankings over time. The episode explores how gradual changes protect search integrity, deter manipulation, and encourage continuous improvement.&nb...
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Season 1
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Episode 235
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14:20
GROWTH Framework - Step 3 : Optimize
This episode centres on the optimisation phase of the Growth Framework, detailing how to create and enhance content effectively. Key topics discussed include selecting appropriate content formats, strategies for content creation and updates, es...
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Season 1
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Episode 234
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14:23
GROWTH Framework - Step 2 : Refine
This episode explores the refine step of the growth framework, focusing on how to cluster and prioritise user questions effectively. Listeners will learn the importance of structuring content, understanding user intent, and strategically develo...
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Season 1
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Episode 233
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15:37
Use Authority Signals
Elevating your website's authority is about more than just backlinks; it's about building trust through authority signals like As-Seen-On logos. Showcasing credible mentions not only boosts user confidence but also signals to search engines you...
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Season 1
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Episode 232
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12:01
Personal Brands and SEO
Personal branding is an essential part of an effective SEO strategy, not merely a trendy concept. By sharing your genuine story and expertise, you create trust and authority with your audience, leading to better online visibility and engagement...
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Season 1
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Episode 231
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19:19
Search Analytics and Content Optimization
Link to get a FREE 7 day trial so you can experiment with these new features: https://keywordspeopleuse.com/content-optimization-toolThis episode explores t...
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Season 1
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Episode 230
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14:12
When is a zero volume keyword NOT a zero volume keyword?
Unlock the underestimated power of zero volume keywords and transform your content strategy with insights you won't hear from mainstream SEO advice. Join me, Edd Dawson, as I uncover the hidden potential of seemingly insignificant keywords, cha...
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Season 1
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Episode 229
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9:39
Topical Authority: How To Build Content Hubs That Dominate SEO with Matt Tomkin
Unlock the secrets to elevating your SEO game with our special guest, Matt Tomkin from Tao Digital Marketing. Matt brings invaluable insights into transforming your website into an organic lead generation powerhouse. Learn how a law firm turned...
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Season 1
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Episode 228
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36:59
GROWTH Framework - Step 1 : Gather
See the work in progress: https://docs.google.com/document/d/1u-L6JjxG3OsVzjL9xxU8qNPYGbtmqNDLplugN4dzJkY/edit?usp=sharing...
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Season 1
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Episode 227
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16:12
Editorial Gold: Unlocking the Secrets of Digital PR & Link Building with Chris Panteli
Unlock the transformative power of digital PR and link building with expert insights from Chris Pantelli, co-founder of Linkify. Discover the art of earning coveted editorial links from top-tier publications and learn how to skillfully engage w...
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Season 1
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Episode 226
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46:37
Conversational Search
What if your approach to SEO could be completely transformed by the power of conversational search? Discover how AI chatbots like ChatGPT, Bing Copilot, and Google Gemini are reshaping the SEO landscape with their ability to engage in dynamic, ...
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Season 1
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Episode 225
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16:25
SEO, Design, UX and Accessibility with David Pisarek
Find David on Linkedin : https://www.linkedin.com/in/pisarek/Find Wow Digital at : https://wowdigital.com/Unlock the secrets behi...
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Season 1
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Episode 223
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36:12
Edd Guests on Podcasting Amplified
Link to Podcasting Amplified - https://claricast.com/podcasting-amplified/Unlock the secrets to boosting your podcast's visibility and engagement as we sit down with Ed...
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Season 1
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Episode 222
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35:08
GROWTH Framework - Introduction
See the work in progress document at: https://docs.google.com/document/d/1q0d_puFnMSwElNwaxo70uMwOM34dONKJcxE6q_JwyeE/edit?usp=sharing
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Season 1
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Episode 221
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18:06
Unlocking Local SEO Opportunities with Daniel Molina
Unlock the potential of local SEO for your business with insights from Daniel Molina, CEO of Redpalm.us. If you've ever wondered how to attract more local customers, especially in service-oriented businesses like hair salons, restaurants, and t...
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Season 1
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Episode 220
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45:16
How Martin Lewis Drives Massive Traffic—and What SEOs Can Learn
What happens when a financial guru's advice sends shockwaves through the digital world? Join me, Edd Dawson, as I unravel the remarkable influence of Martin Lewis, the UK's consumer finance authority, whose TV program on saving money caused an ...
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Season 1
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Episode 216
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15:58
GROWTH Framework Outline
Link to the Framework Outline: https://docs.google.com/document/d/1u-L6JjxG3OsVzjL9xxU8qNPYGbtmqNDLplugN4dzJkY/edit?usp=sharing
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Season 1
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Episode 215
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16:09
Crafting Content that Captures and Engages with Andre Savoie
Could you be sabotaging your own SEO efforts without realizing it? Join me, Edd Dawson, as I sit down with Andre Savoie, an SEO veteran with nearly 20 years of experience, to unravel the secrets of successful SEO strategies. Andre warns against...
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Season 1
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Episode 214
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30:32
Influencer Marketing with Marc Hillander
Discover how influencer marketing is revolutionizing the way brands connect with audiences, and learn from the expert insights of Marc Hillander, our first-ever guest on "SEO is Not That Hard." Marc, a specialist in influencer marketing, reveal...
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Season 1
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Episode 213
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34:05