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SEO Is Not That Hard
Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?
Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you.
Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.
Whether you're a beginner or a seasoned SEO professional, this podcast offers something for everyone. Join us as we simplify SEO and give you the knowledge and skills to achieve your online goals with confidence.
Brought to you by keywordspeopleuse.com
Episodes
282 episodes
Best of : Internal Linking
We explore the often overlooked power of internal linking for both SEO strategy and user experience, covering everything from basic definitions to advanced implementation tactics.• Internal links are hyperlinks connecting pages within t...
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Season 1
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Episode 267
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16:21
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Best of : Diversification
Edd Dawson shares his twenty years of experience on the importance of diversification for SEO professionals and website owners. He draws from his personal journey of recovering from the Google Penguin update that decimated his site traffic to e...
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Season 1
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Episode 266
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14:33
Best of : Google Tag Manager
Google Tag Manager simplifies website management by allowing you to add and modify tracking codes without editing your site's code directly. This one-time implementation saves time and reduces errors while providing advanced functionality throu...
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Season 1
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Episode 265
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10:11
Edd Guests on the Market Movers Podcast
Edd Dawson shares his 20-year journey building and selling broadband.co.uk, offering insights into affiliate marketing success and navigating major Google updates like Penguin and Panda. He reveals the data-driven strategies that led to a life-...
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Season 1
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Episode 263
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51:34
Best of : Why you shouldn't chase keyword search volume
Edd Dawson challenges the common SEO approach of targeting high-volume keywords, arguing that website owners should focus on building topical authority by comprehensively answering questions instead. This best-of episode demonstrates why obsess...
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Season 1
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Episode 262
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9:53
Best of : Building versus Buying Backlinks
Link building and link buying are fundamentally different approaches with vastly different risks for your SEO strategy. Google's original PageRank algorithm used backlinks as genuine votes of confidence, which is why artificially manipulating t...
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Season 1
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Episode 261
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14:57
Best of : Audience Research is better than Keyword Research
Edd Dawson explores why audience research delivers better SEO results than traditional keyword research. He breaks down how understanding your audience helps you find low-difficulty terms that convert better than competitive trophy keywords.
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Season 1
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Episode 260
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13:48
Best of : FAQ's increase engagement
FAQs are powerful engagement tools that can significantly boost your website's performance and SEO rankings. Research shows FAQs can generate over 20% of a page's engagement, outperforming even testimonials when implemented strategically.
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Season 1
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Episode 259
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10:15
Best of : Neat Competitor Research Tip
Edd Dawson shares a smart competitor research tip from Freddie Chatt that can help improve your website's traffic and rankings. When researching competitors, look beyond the high authority sites at the top and focus on sites with lower domain a...
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Season 1
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Episode 258
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8:27
Best of : Evaluating expired domains and domains at auction
Edd Dawson explores the complex world of expired domains and auction purchases for SEO value, sharing a detailed case study of a domain that appeared valuable but had significant hidden issues. Although initially impressive with 2,554 backlinks...
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Season 1
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Episode 257
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14:10
Best of : Move your content to the next level with Keyword Clustering
We explore how to revolutionize your content strategy with keyword clustering, a powerful technique for grouping related keywords to target them on a single page rather than creating multiple competing pages.• Keyword clustering helps p...
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Season 1
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Episode 256
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14:10
Best of : Content That People Link To - Tools
Creating interactive tools is one of the most effective ways to earn natural backlinks because people link to content they cannot easily replicate themselves. This episode explores how tools differ from standard content and why they generate li...
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Season 1
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Episode 255
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15:25
Best of : When Guest Posting Goes Wrong
Guest posting can lead to Google penalties if links aren't properly managed, as demonstrated by Niche Site Lady's recent manual penalty despite her claims of never buying links.• Guest posting provides content to other websites while in...
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Season 1
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Episode 254
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12:38
Best of : Rank & Rent, the new SEO gold rush?
The Rank and Rent model represents a promising SEO monetization strategy for 2023, allowing marketers to build websites targeting local service niches and sell the resulting leads to service providers.• Focus on service niches that don'...
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Season 1
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Episode 253
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13:36
Best of : Programmatic SEO - deploying SEO at scale
Programmatic SEO offers a powerful strategy for creating web pages at scale through automation rather than manual creation. This approach uses templates and databases to generate location-specific or variable-based content that would be too tim...
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Season 1
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Episode 253
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11:46
Best of : Deciphering E-E-A-T with Google Patents
Google's EEAT (Experience, Expertise, Authority, Trust) evaluation likely works through sophisticated AI that analyzes writing patterns rather than just author bios. Two key Google patents reveal how the search engine might classify both author...
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Season 1
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Episode 252
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19:27
Best of : Questions Not Keywords
Edd Dawson discusses a question-based approach to online marketing that outperforms traditional keyword methods. Questions reveal deeper insights about audiences and their needs, creating stronger content that builds authority across various ma...
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Season 1
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Episode 251
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11:36
Best of : Site Architecture For Topical Authority
Site architecture stands as the foundation for building topical authority, with proper structure helping both users and search engines understand relationships between content pieces. Topical clusters serve as the strategic framework for organi...
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Season 1
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Episode 249
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8:09
Best of : How we went to BrightonSEO and came back with over 1000 new users without speaking to anyone
We explore how a creative marketing approach using the 'curiosity gap' at Brighton SEO conference generated over 1000 new users without speaking to anyone.• Springtime-related change in podcast schedule with some best-of episodes coming...
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Season 1
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Episode 248
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15:50
My Current Tool Stack
The SEO landscape continues to evolve rapidly, with AI tools revolutionizing how professionals approach optimization strategies and workflow efficiency. Edd Dawson revisits his SEO tool stack from 18 months ago, highlighting the dramatic shift ...
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Season 1
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Episode 247
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15:54
Branded Search
We dive into the world of branded search, exploring what it is, why it matters for your SEO strategy, and practical tactics to build a stronger brand presence that Google recognizes and rewards.• Branded search refers to queries where u...
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Season 1
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Episode 246
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11:55
How to find when and how Google is crawling your site
Edd Dawson reveals how to use Google Search Console's Crawl Stats Report to monitor website health and optimize crawlability. This often-overlooked tool provides essential insights into how Google interacts with your site, helping you detect is...
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Season 1
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Episode 245
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12:22
GROWTH Framework - Step 6 : Hone & Repeat
Edd Dawson reveals the final step of his Growth Framework: "hone and repeat," detailing how to build a sustainable SEO flywheel through continuous improvement and iteration. This comprehensive guide represents the culmination of 20+ years of SE...
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Season 1
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Episode 244
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15:17