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SEO Is Not That Hard
Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?
Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you.
Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.
Whether you're a beginner or a seasoned SEO professional, this podcast offers something for everyone. Join us as we simplify SEO and give you the knowledge and skills to achieve your online goals with confidence.
Brought to you by keywordspeopleuse.com
Podcasting since 2023 • 342 episodes
SEO Is Not That Hard
Latest Episodes
Entities Part 6 : Fighting AI Fiction: Grounding Your Brand in Reality
Tired of confident AI answers that crumble under scrutiny? We pull back the curtain on why large language models hallucinate—and how to stop the damage by turning your website into a source AIs can safely cite. Instead of treating models like f...
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Season 1
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Episode 326
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13:05
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Entities Part 5: How ChatGPT Really Thinks About Your Brand
Forget neat rows of facts—your brand lives inside AI as a point on a vast map of meaning. We unpack how large language models like ChatGPT convert words into vectors, arrange them in a multi‑dimensional latent space, and “reason” by navigating ...
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Season 1
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Episode 325
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13:49
Entities Part 4 : Beyond 10 Blue Links
The search results page is no longer a tidy list of links—it’s a dynamic canvas where knowledge panels, rich snippets, featured snippets, and AI Overviews signal who Google trusts. We dig into how entities underpin every one of these features a...
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Season 1
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Episode 324
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10:09
Entities Part 3 : The Knowledge Graph
Most brands still try to “tell” Google who they are. We show how Google actually decides: by stitching together a ledger of facts from your site, LinkedIn, Wikipedia, news articles, and structured data—then trusting only what aligns. This is th...
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Season 1
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Episode 323
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10:59
Entities Part 2 : How Machines Learn To Read
Keywords don’t tell the whole story—entities do. We take you inside the three-step process machines use to read your content like a detective at a crime scene: highlighting potential entities, using context to resolve ambiguity, and linking eac...
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Season 1
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Episode 322
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11:59
