Use ChatGPT to discover problems that need solving

Cracking the SEO code is easier than you think—what if you could transform common customer issues into a goldmine of traffic and leads? Join me, Ed Dawson, as I share groundbreaking strategies on how to harness the power of ChatGPT for content cre...

Breaking News - Core Update Complete - First impressions

Curious about how Google's latest core update might have transformed your web traffic and sales? Join me, Ed Dawson, as I unravel the effects of the recently completed August 2024 Broad Core Update on my portfolio of sites. You'll discover firstha...

Intent Shift vs Question Shift

Ever wondered how the true purpose behind a search query can change in the blink of an eye? Join me, Ed Dawson, as we unlock the mysteries behind intent shift and question shift in the realm of SEO. Imagine searching for "Christmas trees" in Novem...

Study shows slow sites don't just affect Google

Link to study: https://medium.com/ft-product-technology/a-faster-ft-com-10e7c077dc1c

Leapfrog Rank and Rent

Want to know how to supercharge your rank and rent websites? Discover how Leapfrog Rank and Rent can transform your lead generation game by blending SEO with PPC for maximum impact. Join me, Ed Dawson, as we explore this innovative twist on the tr...

My Case Study Has Changed!

Ever wondered how to turn a small project into a million-pound success? In this episode, I, Ed Dawson, share my personal journey from building broadband.co.uk, a UK broadband comparison website, to selling it to Genie Ventures in 2021. Learn the s...

There are no quick fixes in SEO

Unlock the secrets behind the long-term success in SEO and understand why the allure of quick fixes often leads to disappointment. If you're looking to build a sustainable online presence, this episode is your roadmap. We break down the recent Aug...

SEO A to Z - part 27 - "200 (OK) to #"

Unlock the secrets of HTTP response codes and elevate your SEO strategy in today's episode of "SEO is not that hard" with your host, Ed Dawson. Ever wondered how to preserve your hard-earned SEO value when moving or deleting web pages? Discover wh...

SEO A to Z - part 26 - "Web Crawler to Zero Volume Keywords"

Can you imagine turning your SEO game around with just a few strategic tweaks? Join me, Ed Dawson, on this episode of "SEO is Not That Hard" as we uncover the journey from understanding web crawlers to mastering zero volume keywords. We'll demysti...

SEO A to Z - part 25 - "UGC Link to VPN"

Want to protect your site from Google penalties and improve your SEO game? Join me, Ed Dawson, in part 25 of our SEO A to Z series as we explore the intricacies of UGC links, unnatural links, URLs, and user experience (UX). Learn how to leverage u...

SEO A to Z - part 24 - "Taxonomy to Transactional Intent"

Unlock the secrets to mastering SEO with Ed Dawson in this enlightening episode of "SEO is Not That Hard." Ever wondered how to make your website a user-friendly haven and Google-friendly powerhouse? We'll reveal the importance of taxonomy in orga...

EMERGENCY PODCAST - Google August 2024 Core Update Rolling Out

Google today launched the rollout of their August 2024 Core Update.The rollout will take up to 1 month to complete.Will this help sites affected by the Helpful Content Updates?Googles Blog Post announcing the update -

SEO A to Z - part 23 - "Social Traffic to Supplementary Content"

SEO A to Z - part 22 - "SEO Testing to Snippet"

What if you could turn your SEO efforts into a science experiment? Today on "SEO is Not That Hard," Ed Dawson dives into part 22 of our SEO A to Z series, guiding you through the nuances of SEO testing and snippet optimization. You'll learn how to...

SEO A to Z - part 21 - "SaaS to SEO"

Ever wondered how the landscape of digital marketing is transforming with SaaS and SEO? Join me, Ed Dawson, as I unpack the game-changing benefits of software as a service and its pivotal role in evolving digital strategies. Learn how Schema can f...

SEO A to Z - part 20 - "Query Deserves Freshness to Robots.txt "

Ever wondered why some websites always seem to have the freshest content for trending topics? Discover the power of "Query Deserves Freshness" (QDF), a pivotal ranking factor for news-related searches. We'll debunk the myth that every query demand...

SEO A to Z - part 19 - "Penguin to Python"

Imagine transforming your SEO strategy with proven techniques that stand the test of time. Join me, Ed Dawson, as I recount the seismic shift brought about by Google's 2012 Penguin update and how it revolutionized my approach to link-building. ...

SEO A to Z - part 18 - "Page to Penalty"

Ever wondered what Google truly perceives as a document? Join me, Ed Dawson, as we unlock the secrets to what actually influences your webpage's performance in the latest episode of "SEO is Not That Hard." Get ready to uncover how Google views ...

SEO A to Z - part 17 - "Off-page SEO to Outreach Link Building"

What if you could supercharge your SEO efforts without relying solely on link building? In this episode, discover the untapped potential of off-page SEO techniques that go beyond the basics. Join me, Ed Dawson, as I share my 20 years of experience...

SEO A to Z - part 16 - "Niche to Noindex"

Ever wondered how to turn your passion into a profitable niche site, even with Google's relentless updates? Join me, Ed Dawson, on "SEO is Not That Hard," as we unravel the mysteries behind building successful niche websites and the impact of G...

SEO A to Z - part 15 - "Main Content to Multivariate Test"

Could your website be underperforming without you even knowing it? Today, on "SEO is Not That Hard," I'm Ed Dawson and we're going to unlock the secrets behind effective SEO strategies that can transform your online presence. This episode kicks...

SEO A to Z - part 14 - "Link Profile to LSI Keywords"

Ready to unravel the secrets of SEO and skyrocket your website’s rankings? Join me, Ed Dawson, on "SEO is Not That Hard" where we demystify SEO from link profiles to LSI keywords. Discover how your website's link profile can either boost or har...

SEO A to Z - part 13 - "Landing Page to Link Juice"

Unlock the secrets to creating powerful landing pages and mastering lead generation with insights from Ed Dawson, the seasoned expert behind KeywordsPeopleUse.com. We'll guide you through the dual roles of landing pages, explaining how they can...

SEO A to Z - part 12 - "Keyword Cannibalization to Keyword Volume"

Are you inadvertently sabotaging your SEO efforts by targeting the same keywords across multiple pages? Join me, Ed Dawson, as we unravel the mysteries of keyword cannibalization and reveal how consolidating your content can significantly boost yo...

SEO A to Z - part 11 - "Image Sitemap to Javascript"

Unlock the full potential of your SEO strategy with our latest episode, where Ed Dawson promises to reveal crucial insights that can transform your website's visibility. Ever wondered why some images make it to Google's Image Search while other...