SEO Is Not That Hard
Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?
Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you.
Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.
Whether you're a beginner or a seasoned SEO professional, this podcast offers something for everyone. Join us as we simplify SEO and give you the knowledge and skills to achieve your online goals with confidence.
Brought to you by keywordspeopleuse.com
Episodes
364 episodes
SEO A to Z - part 10 - "H1 to Hub & Spoke"
Ever wondered if your SEO strategy is missing some vital elements? This episode of "SEO is Not That Hard" promises to enlighten you on the critical aspects that can make or break your online visibility. Host Ed Dawson brings you a treasure trove o...
SEO A to Z - part 9 - "Google Patent Applications to Guest Posting"
Ever wondered how to truly crack Google's SEO code? This episode of "SEO is Not That Hard" promises to arm you with the knowledge and strategies that can elevate your website's visibility. Join me, Ed Dawson, as we delve into the often-overlooked ...
SEO A to Z - part 8 - "GA4 to Google Pagespeed Insights"
Can GA4 make or break your SEO strategy? On this episode of "SEO is Not That Hard," I, Ed Dawson, unravel the complexities surrounding Google Analytics 4 and why it's not the crowd-pleaser that Universal Analytics was. Discover the pitfalls of GA4...
SEO A to Z - part 7 - "Faceted Navigation to Funnels"
Unlock the secrets to boosting your e-commerce site's user experience with our latest episode of "SEO is not that hard!" Ever wondered how faceted navigation can streamline your users' filtering process and drive valuable backlinks? We break it do...
SEO A to Z - part 6 - "E-commerce to Expired Domains"
Ever wondered why some e-commerce sites are skyrocketing in Google rankings while affiliate sites lag behind? Join me, Ed Dawson, as we explore the latest trends and challenges in SEO and online marketing. We kick things off with an intriguing com...
SEO A to Z - part 5 - "Deindexed to Duplicate Content"
Ready to unravel the mysteries of SEO from de-indexing to digital PR? Join Ed Dawson as he exposes the secrets behind why pages disappear from Google's index and how to effectively harness the power of digital PR for white hat link building. Disco...
SEO A to Z - part 4 - "Content to Custom GPT"
Ready to transform your SEO and content marketing game? Discover how you can effectively enhance your online presence and outperform your competitors with actionable insights from our latest podcast episode. From understanding the nuances of di...
SEO A to Z - part 3 - "Cached Page to Commercial Intent"
Curious about how to leverage the power of SEO to get your website noticed? Master essential concepts and terminology in our latest installment of the SEO A to Z series, where we break down everything you need to know starting with the letter '...
SEO A to Z - part 2 - "Backlink to Browser"
Links to resources mentioned in this podcast:- SEO Glossary- SEO Glossary B -
SEO A to Z - part 1 - "A/B Test to Autocomplete"
Ever wondered how minor tweaks on your website can lead to major boosts in conversions? In this engaging episode of "SEO is Not That Hard," I'm Ed Dawson, and I'll guide you through the essential concepts of A-B testing and how it can reveal th...
Don't make your customers life difficult
Imagine walking into a restaurant, ready to enjoy a special Father's Day meal, only to be turned away because they only accept cash. Frustrating, right? In this episode, I share a personal story about how a sushi restaurant in the UK lost our busi...
Promoting your content to get links
Ever wondered how to attract high-quality backlinks without resorting to shady tactics? On today’s episode of "SEO is Not That Hard," I, Ed Dawson, reveal tried-and-true strategies for gaining those elusive links in a way that Google loves. Drawin...
How Google Uses Click Data for Ranking
The patent discussed in the podcast - https://patents.google.com/patent/US11816114B1/en?oq=11816114Can your website's ranking be dramatically improved by si...
Why we've been thinking about volume recently
What if we told you that keyword volume shouldn't dictate your every move in SEO? Today, Edd Dawson, founder of Keywords People Use, challenges a long-held belief in the industry by introducing the QUEST framework—a revolutionary approach to ba...
Google API Leak & E-E-A-T
Link to the full Google API Leak and E-E-A-T Analysis - https://keywordspeopleuse.com/seo/guides/google-api-leak/e-e-a-t
Bonus Episode - All 101 Quick SEO Tips Compilation Megapod.
Ready to supercharge your SEO game? This episode compiles 101 quick SEO tips from our past sessions, giving you an extended masterclass on improving your website’s visibility and ranking. Learn why website speed isn't just about user experience bu...
The Actual Surfer PageRank Model?
Could the next major shift in SEO be hidden within a recent Google API documentation leak? Find out as we uncover what could be the "actual surfer model," a potential new approach to PageRank that promises to revolutionize how we understand link q...
Link Building with Ego Bait
Ever wondered how you can turn a simple interview into a powerful SEO strategy? On this episode of "SEO is not that hard," I, Ed Dawson, reveal the secrets of egobait—a clever technique that taps into people's innate love for recognition to build ...
Why I love a good Glossary
A good glossary can help your SEO efforts in a number of ways.You can see the glossary I created for KeywordsPeopleUse at https://keywordspeopleuse.com/seo/glossary
How I Accidentally Implemented the "Binge Bank" Strategy
Have you ever stumbled upon success by sheer accident? On today's episode of "SEO is Not That Hard," I reveal how a lack of strategy led to an unexpected victory with the binge bank method for our podcast. Initially, I had no grand plan—just a ...
What the Google Documentation Leak doesn't change.
Prepare to have your SEO mind blown! What if the recent Google documentation leak doesn't actually change anything about the core principles of SEO? In today’s episode of "SEO is Not That Hard," I, Ed Dawson, founder of KeywordsPeopleUse.com, delv...
Quick SEO Tips #91 to #101
Unlock the secrets to skyrocketing your digital footprint with the finale of my SEO tips series. Imagine turning your website's every page into a magnet for clicks, customers, and conversions. That's exactly what I'm delivering in this power-packe...
EMERGENCY PODCAST - Google Algorithm Document Leak
Breaking News: Google Algorithm API documents leaked!Link to Rand Fishkins Tweet: https://x.com/randfish/status/1795282226038624418Link to Rand Fishkins Article:
Quick SEO Tips #81 to #90
Embark on a journey to SEO mastery as I, Ed Dawson, unravel the intricacies of optimizing your digital footprint in the latest podcast episode. From the power of the rel="canonical" tag to the art of handling user-generated content, you're about t...