Hello and welcome to. Seo is not that hard. I'm your host, ed Dawson, the founder of keywordspeopleusecom, the place to find and organise the questions people ask online. I'm an SEO developer, affiliate marketer and entrepreneur. I've been building and monetising websites for over 20 years and I've bought and sold a few along the way. I'm here to share with you the SEO knowledge, hints and tips I've built up over the years. Hello, welcome back to SEO is not that hard. It's me here, ed Dawson, as usual, and today we are on to part 17 of our SEO A to Z, and we're going to go from off-page SEO to outreach link building.

So, without further ado, let's start with off-page SEO. So what do we mean by off-page seo? Well, that's anything you do towards seo that is not directly taken on the website itself to boost your sort of seo efforts. The most commonly known one of these is link building. That's where, obviously, you go and try and get links from other websites to your website, so that action the links that are being built are taking place off page. However, there's more to off page seo than just link building. We've obviously got things like content marketing, where you might have produced a piece of content, you go out there and you try and promote that to other people. You talk to other people about this content you've created in the hope that they'll come back and link to you. So I might do this when quite often we do a new piece of content on any of our websites, I will talk about it on twitter. I will send out the email list. Say, if we put some new content on keywords people use, we'll always send out the email list of all the keywords people use, users. That's really an off-page seo effort because we're hoping to get it noticed and then hoping that people might interact with it and we know that people interacting with your site you know there's those, all those signals that the google seo um api leak has shown. That's important to google also hoping that people might link to it, might share about it, talk about it or good off-page seo there. There's lots around local seo that is off page. So that's like getting your google my business profile um set up so you all appear on the local pack. That's an action you take off page to promote your website. That will improve your SEO, improve your traffic. Things like social media kind of just talked about that. Really well, that is part of content marketing in terms of promoting your content. But you can just promote your site, promote yourself on social media, and that can help drive people, actions, traffic and link building to your website. Influencer marketing if you work with influencers to promote your website, promote your services, public relations, guest posting, all those kind of things where you're basically working off page to try and drive links, interaction and eyeballs to your website. So it's not just purely done on your website. So that's off page SEO.

Now the next on this is on page SEO, which is kind of like the opposite of off page, as in. This is SEO where it's anything that you do on your actual website's pages to affect your SEO, be that with the content on the page or the HTML code of the page. So things that we might be looking at here are a way of identifying your keywords. You want to write about your keyword research, finding questions like we do with keywords. People use optimizing title tags, making sure your H1's good, getting good, friendly URLs, anything navigation wise you do on your site, setting your site up nicely, sort of breadcrumbs I mean there's all the things we talk about in this podcast where it's actions you actually take on your page on your website is on-page SEO. So it doesn't have to just be the page you're promoting, because obviously you might be doing your internal linking from other pages on your website to the page you might be talking about. So consider on-pages anything that's physical, that you have control of, that you can take actions with. That will improve the content and the SEO and the visibility of individual pages. That's the on-page side of the equation.

Next up is organic link. So what's an organic link? You'll hear people talk about organic links and this is one which a website acquires without outreach or solicitation. This is a natural link or an editorial link. These are the kind of links that google wants to count towards websites where it promotes them when it's passing page rank. So these are not bought links. They're not links where you've gone out and tried to persuade anyone in any way. These are just the links that arrive at your website naturally over time. How do you get them? Well, this is the thing you just have to create the great content. You have to create great tools. You have to say promote your website, you've got to make yourself heard about, but you're not going out there and saying to anyone in particular I want a link. These are people who found your website, by whatever means, loved your content. Look what you're doing and put a link to share their audience, a link to your website that shows here look, this is something good we found. And they're linking to your resources, the gold standard link, the ones you want to try and do, the ones I always aim for. So that's organic links.

Next, we've got organic search results. So the organic search results are the non-paid, natural search results that are given by google to the pages it determines deserve to rank for a search query, and these are the results that we're trying to rank for when we're building our web pages. So the organic, the 10 blue links, as it were, used to be in the old days. Now sometimes it's less, sometimes it's more. Um, they're the organic search results. So if you talk here, someone talk about that. That's what they're talking about. Next up, organic traffic. Yeah, so organic traffic. These are the visitors to your website who arrive from google organic I ie not advertised search result listings. So this is the free traffic from Google, the organic, free traffic that we're trying to. That's the whole point of SEO. That's what we're trying to reach out to. This is the traffic we're trying to capture from Google organic traffic.

Okay, next up, orphaned pages. So what's an orphaned page? Well, it's one which has no other web pages linking to it. So unless you've included a sitemapxml file, then Google will never discover the page to consider indexing it. So this could be a page that has no internal links of your own pointing at it or no external links from a third-party website pointing at it. So it's just a page that exists on the internet. There are no links to it. It can't be found. How does google find it? If there's no links to it, you can get an orphan page indexed by, as I said, including in a sitemapxml file. You might also go to google search, consult and request indexing and you tell google that way to find it. Otherwise, orphan pages no links can't be found won't get indexed.

Next, we've got outbound link. So an outbound link is a link from your website to another website. So it's when you're linking from your site to someone to a third party website. They're also known as external links. Now, I'm a big fan of including outbound links on websites. I will always include outbound links for the places if I can find a place. Backs up what I'm trying to the point I'm trying to get across on. I can find a place backs up.

What I'm trying to, the point I'm trying to get across on a page, is a useful resource for people who might have read my page as the next step, because a I think it's good for the web in general just to be linking to other websites, also a pure seo point of view. We know that if people bounce back to the search result pages after being on your site can potentially be seen as a negative signal. So if you can give someone the next onward point in their web journey to go to another website rather than back to the search engine result pages kind of a signal to google that says you were a good starting point for this query that that person found you via and that they went they went on to a third party site after you that shows that you've put you're a good jumping off point for that query so people don't have to come back to search further after coming to your website. So you're saying to google what a good, good answer for this query. So that's another reason why I like to include outbound links wherever possible.

But finally, for today we've got outreach link building, so this is a link building strategy where you identify websites and web pages that you'd like to receive a backlink from and then you contact that site owner via email requesting a link. If you've got a website of any kind of size, you will get lots of these outreach link building emails from people who are trying to persuade you to link to them. Because they found you and they've targeted you because you're probably in the same niche, you might have a good dr, good, good back. You know a good, powerful site and they want to get links from you on that topic. Now, this is a strategy that I don't know how well it works because I very rarely respond to them. Um, some of them obviously will do this outreach link building and offering incentive like payment or goods in kind, that kind of thing. Again, that is against google's terms of service. So be careful. If you get an outreach link building and email and someone says to you I'll pay you for a link and you accept that, then you're obviously you're elevating your risk profile for having action taken against you. If Google deems that you've done that, you get caught out doing that.

Um, I sometimes have used this strategy. If I've found someone, I really think um for them to link to me, especially if it's a site which are linking to my competitors and I've got something really good um in comparison to what this competitor is providing, and sometimes it will work. But your chances of success are quite low. Lots of outreach link building, I think they're basically just it's automated systems. They're going out and just hitting site after site after site after site and they're phishing. Basically they automate it. So the to send out all these emails is very low because it's all automated and they might get you know they're. A success rate might be one in a hundred, one in a thousand, maybe even less than that um, but it is a strategy that some people still use. I think it obviously must be successful in some cases, but I suspect is automated to hell. But that is what outreach link building is Essentially you go, identify places you want a link from and go and say to them can I have a link please? So that's it for today. That's everything.

We've gone from off-page SEO to outreach link building. I hope you found it useful. If there's anything that you think I've missed any O's in the SEO glossary that should be there do get in touch. Let me know we can get them added in. Also, if you are finding these useful podcast, you've made it this far, it'd be fantastic if you could subscribe, if you're not already a subscriber, and leave us a review on whichever podcast platform you're using. That again really helps. The show really helps us reach new people and you know any help you can give us in that respect will be much appreciated. So until next time, see you later.

Before I go, I just wanted to let you know that if you'd like a personal demo of our tools at keywords people use that you can book a free, no obligation one-on-one video call with me where I'll show you how we can help you level up your content by finding and answering the questions your audience actually have. You can also ask me any seo questions you have. You just need to go to keywordspeopleusecom slash demo where you can pick a time and date that suits you for us to catch up. Once again, that's keywordspeopleusecom slash demo and you can also find that link in the show notes of today's episode. Hope to chat with you soon. Thanks for being a listener. I really appreciate it. Please subscribe and share. It really helps.

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