Hello and welcome to. Seo is not that hard. I'm your host, ed Dawson, the founder of keywordspeopleusecom, the place to find and organise the questions people ask online. I'm an SEO developer, affiliate marketer and entrepreneur. I've been building and monetising websites for over 20 years and I've bought and sold a few along the way. I'm here to share with you the SEO knowledge, hints and tips I've built up over the years. With you, the SEO knowledge, hints and tips I've built up over the years.

Hello and welcome to a new episode of SEO is not that hard. It's me, ed Dawson, here, as usual, and today I'm going to talk about how you can use chat GPT to discover problems that need solving. Now, this is for creating content. So you are looking to create some new content for your site. You are looking to create some new content for your site and you know you're looking for ideas, and this is one where I found that chat gpt can be really actually useful. So, for example, consider you know, following on from some of the rank and rent stuff we've been talking about recently say you're looking at building a rank and rent site and you're doing plumbers we always use plumbers for the example.

I think in real life you would never use plumbers because it's the obvious one and there's probably too many people who are doing it already. But we use plumbers because everybody knows what a plumber is. Everybody has an idea of the kind of things they need solving, right. So what we do is we go to CheckGPT and we say to it what problems does a plumber solve? We want to create content around all the problems that can be solved by a plumber. So these are, this is these are the kind of things that people are going to be searching for. Now, don't worry, I know I've always said don't do keyword research with chat gpt, and this is still holds true. This is content idea search. Okay, we're going to go further when we look for the keywords. So what we're looking for is the kind of problem areas that we're going to be creating content for. So we say to chat gpt what problems does a plumber solve? And chat gpt can come with quite a good list and probably things that you wouldn't necessarily think of in the first instance. So and I've asked it this time it's come up with problems like fixing leaking pipes, clogged drains, running toilets, low water pressure, water heater issues, sewer line problems, burst pipes, gas line issues, fixture installation, water softener issues, back flow prevention, frozen pipes, sump pump issues, water quality issues, etc. Yeah, whole it's come up with a whole bunch of content ideas now and you know these are all things that potentially people might search for.

What we're thinking here is we're thinking we want to be the source where someone is coming along and wanting to get these problems fixed. Now, if we're thinking rank and ramp, we're going to create these for local pages. So we're going to say, you know, we're going to look at, say, solving solving low water pressure in London or low water pressure in Manchester or low water pressure in wherever you are looking to rank. So you're not going to get huge traffic on this, but you are going to get very qualified traffic. These are people who are looking. They've got a problem and they're looking at how to solve it. Basically, and this is the right kind of content if you're trying to get leads, okay, so we've got a whole bunch of issues here, but we've got to go further.

So let's take the low water pressure as the example, so we can then go to keywords people use. And if you don't want to use keywords people use, you can just go to normal Google and just do the same search and get the data just by manually finding it in Google. But it'll take you some time, especially if you're going to do all 14 of these examples that I've given and you're going to do this repeat, repeat, it's over and over again. It's very time-consuming. We can do it very quickly in keywords people use very cheaply, so do give us a look. Anyway, that's the end of my pitch.

So, yeah, we go to keywords people use and we put in low water pressure and ask for the people also ask search, and we get back a whole bunch of questions that people then are asking about low water pressure. So questions like why have I suddenly got low water pressure, what to do when water pressure is low, how to fix a tap with low water pressure, can I check if my? How, sorry, how can I check if my water pressure is low? And then obviously got follow-on questions from them. So in seconds here, by using chat, gpt to give us the topic areas and then using keywords people use to find the questions people are asking, we've all of a sudden we've basically got a content plan here. We can then take these questions. We can go on further if we want to and down cluster it, or we might just be able to find the find the questions just off, doing the people, or so it depends on how far you're going to go with this and how much content you want to produce. But especially if you can then localize this content to be like low water pressure in manchester and what to do when water pressure is low in manchester, who can fix it? You can then start to turn this into lead generation content for that local service that you're trying to produce content for.

But now we can actually take this a step further. So, rather than just stopping the point of having just a whole bunch of questions, you can actually take these questions and feed them back into chat gpt and we can ask chat gpt to summarize the search intent behind these questions, because chat gT is actually really good at summarized content. That is recognized to be what it's really good at. So what we do is we give it this following prompt we say to it these are the questions people ask Google about low water pressure, please summarize the search intent. And then we paste in all the questions that we've taken from the data tab. We can just cut and paste them from the data tab and keywords people use. We've put those 30 questions in and then ask so it's now producing as a summary, and what it does is? It now comes back with a six point summary of all the things that people care about. So you know.

It starts off by saying the search intent behind these queries about low water pressure primarily resolve revolve around understanding the causes of sudden or ongoing low water pressure, troubleshooting steps, potential solutions and whether professional help is necessary. Users are concerned with identifying causes, understanding why they have low pressure or have lost it entirely, including potential issues like clogged pipes, faulty taps or malfunctioning water meter. Why versus professional help. Determining if they can fix these problems themselves or if they need a plumber, along with any associated costs, solutions and repairs. Seeking guidance on how to fix low water pressure, whether temporarily or permanently, and specific methods for increasing water pressure in different scenarios, responsibilities and costs. Clarifying who's responsible for fixing the low water pressure whether it's the homeowner versus a utility provider, and how much it might cost.

Checking and diagnosing. Looking for information on how to check or measure water pressure, locating pressure regulators and diagnosing issues and emergency concerns, such as understanding if low water pressure constitutes an emergency and how quickly it can be resolved. And you know they say chat. Gpt sums it up saying overall users looking for actionable advice to diagnose, understand and resolve low water pressure issues in their homes. So we've now got from gpt identifying a problem that can be solved people looking for solutions for is low water pressure, gone to keywords people use, got all those people also ask questions, fed those back to chat gpt. That's now given us us this complete rundown of the search intent, the questions that people are asking and what, the how they're trying to see. You know the question they've got about this problem and the next action. So we can now use this to create great content that will target that intent and those questions around low water pressure. We can obviously repeat this process for all the different problems that a plumber can solve and it literally takes a couple of minutes for each one to get to this point of having basically what is a description of the kind of content we've got to produce for this.

Now, obviously I was talking about localising this as well, so we can easily look to localize this. So if we're say targeting, um, you know we're a plumber in manchester, or well, you know we're creating a rank and rent for plumbers in manchester. We can obviously then localize this content so that it's people who are asking questions locally, like about how to fix low water pressure in manchester or I've got drain you know drain problems in Manchester. We can then localize all this content so that we pick people up who because, if you think about it, when people are searching they've got a problem, they'll tend to search about the problem first to work out what solution they need. So if we create all this content about the problems that plumbers can solve, so when these people are searching for these problems they'll come to this kind of content first before they start searching for plumber in manchester. Obviously plumber in manchester is much more competitive to try and rank for. So if we can rank for the problem in them there in manchester, people will come into this content first and then obviously we can present the solution in that content so that they don't have to then go and search for a plumber. Because if they're finding that they need a plumber after the reading the content, obviously you're going to present to them we are the plumber that can solve this problem for you, rather than having to then go back to do a search to try and find a trying to try a plumber. Hopefully that makes sense. Obviously, we can use the same process not just for plumbers. We can use for electricians, we can use it for ground workers, we can use for cleaners, we can use for any, any subject. We can do this for where it's, where we've got a problem that needs solving.

The next step is now, quite obviously, that we've got to create this content, that you could use ai to do this if you wanted. Personally, I would use human written content or, at the very least, if I did use ai, I would want to heavily edit it to make sure it made sense and to sort of get rid of that ai-ness that we know google is not a massive fan of auto-generated AI content, so just be very, very careful. But this use case of how we've used AI to come up with problems that can be solved by a particular industry or a particular tradesperson we use people to ask, to find all those questions people are asking about those individual problems and then get ChatGP to summarize that content so that we, sorry, summarize those questions. So we then have got a good, clear content plan of what we need to those questions, what they are and how we need to answer them. We're in pole position now to get some fantastic content that will be useful, provide all the information gain we need for people and should be one way to ranking, especially if you're targeting those kind of local areas as well, where the competition is going to be very low, and this is fantastic stuff to get you ranking and becoming that kind of local topical authority. Okay, I hope you found that useful and maybe giving you some ideas on how you can use chat gpt along with mining the questions people ask, hopefully use the keywords people use, maybe, or just going and doing it manually, but I hope it gives you some fantastic ideas for how to go and create some brilliant content for people. So, thanks very much and I'll see you in the next episode.

Before I go, I just wanted to let you know that if you'd like a personal demo of our tools that keywords people use, that you can book a free, no obligation, one-on-one video call with me where I show you how we can help you level up your content by finding and answering the questions your audience actually have. You can also ask me any SEO questions you have. You just need to go to keywordspeopleusecom slash demo where you can pick a time and date that suits you for us to catch up. Once again, that's keywordspeopleusecom slash demo and you can also find that link in the show notes of today's episode. Hope to chat with you soon. Find that link in the show notes of today's episode. Hope to chat with you soon.

Thanks for being a listener. I really appreciate it. Please subscribe and share. It really helps. Seo is not that hard. It's brought to you by KeywordsPeopleUsecom, the place to find and organize the questions people ask online. See why thousands of people use us every day. Try it today for free at KeywordsPeopleUsecom To get an instant hit of more SEO tips. Then find the link to download a free copy of my 101 quick SEO tips in the show notes of today's episode. If you want to get in touch, have any questions, I'd love to hear from you. I'm at channel5 on Twitter. You can email me at podcast at keywordspeopleusecom. Bye for now and see you in the next episode of SEO is not that hard.