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SEO Is Not That Hard
Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?
Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you.
Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.
Whether you're a beginner or a seasoned SEO professional, this podcast offers something for everyone. Join us as we simplify SEO and give you the knowledge and skills to achieve your online goals with confidence.
Brought to you by keywordspeopleuse.com
Episodes
364 episodes
301 Redirect tips
Do you know what happens when a visitor clicks on a link that leads to a page that no longer exists on your website? They're met with a dreaded 404 error message, a dead-end that can frustrate users and harm your website’s reputation with searc...
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The 8 Step Topical Cluster Design Process
Ready to conquer the SEO world with the power of topical authority? Well, buckle up because this episode is all about how to turn your website into a beacon of information that Google can't resist. Your guide through this SEO jungle, Edd Dawson...
Site Architecture For Topical Authority
Ever wondered why your content-rich site fails to attract the traffic it deserves? I'm Edd Dawson, and I'm here to reveal how site architecture for topical authority can be your game-changer. As the founder of KeywordsPeoplesuse.com, my experie...
New Developments and Book Coming Soon
What if you could demystify SEO, build topical authority and rank your websites with ease? It's all about using automation, AI, and smart tools to speed up the process of architecting content for your website, bringing the weeks-long work...
Why don't we talk more about Content?
Why is it that people in SEO don't talk more about content? What if I told you that without great content, all other aspects of SEO are pretty much pointless? I'm Edd Dawson, and in this conversation, we'll be challenging the prevailing narrati...
Google Quality Rating - Part 8 - Summary and Key Takeaways.
Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityeval...
Google Quality Rating - Part 7 - Encyclopedias, Error pages, Forums and rater FAQ.
Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluato...
Google Quality Rating - Part 6 - High and Highest Quality Content
Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityeval...
Google Quality Rating - Part 5 - Low and Medium Quality Content
Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluato...
Google Quality Rating - Part 4 - Lowest Quality Content
Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluato...
Google Quality Rating - Part 3 - Page quality rating considerations
Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluato...
Google Quality Rating - Part 2 - the wider website and content creators.
Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluato...
Google Quality Rating - Part 1 - Purpose, YMYL, and Content Types
Google Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
Machine Learning and SEO (plus how it may feed into the Helpful Content Updates)
Ever wondered how Google decides what's 'helpful'? Get ready for a journey into the incredible world of machine learning and its role in Google's ranking and classification of website content. I'm your host, Edd Dawson, and in this episode, I'l...
New content coming soon and new features at KeywordsPeopleUse.com
Just a quick one to keep you up to date on what's coming soon!
The Importance of Answering Peoples Questions
Here's a game-changing concept for all you content creators out there: what if search engines are actually answer engines? We're going to explore the incredible potential of answering people's questions with your content. By covering every poss...
Monetising - Digital Products
What if I told you that the skills you already possess could actually be the key to creating a lucrative digital product? As the founder of keywordspeopleuse.com, I have some first-hand experience to share. Follow along as we unravel the world ...
Monetising - Display Ads
Are you ready to turn your website into a golden goose? I'm Ed Dawson, here to guide you through the labyrinth of display ads, showing you how they can be your website's cash cow. I'll introduce you to these ads, their various types and how the...
Monetising - Affiliate Marketing
We start by dissecting the roles of every player in the game – the merchant, affiliate marketer, consumer, and the oft-ignored affiliate network. Discover how affiliate networks can be your secret tool to scout the best products and niches, and...
When should I monetise my website?
What if you had the blueprint to effectively monetize your website, without undercutting your hard-earned traffic or user experience? Join me, Edd Dawson, as I dish out hard-won insights and practical strategies on how to turn your website into...
Deciphering E-E-A-T with Google Patents
Ever wondered how Google determines the ranking order of web content? We will reveal how EEAT - experience, expertise, authority, and trust - guides this process. We'll discuss how the addition of the second 'E' for experience in 2022 has redef...
Google Patents
Ever wonder how SEO can sometimes appear as a mysterious box with unpredictable results? What if we could uncover some of its secrets directly from Google’s patents? Yes, you heard it right. In this episode, Edd Dawson, the founder of KeyWordsP...
Mastermind Groups: The Untapped Resource in your SEO Strategy
What if you had a group of trusted peers to bounce off your business challenges and SEO queries? Discover the transformative power of Mastermind groups in this episode where our host, Edd Dawson, founder of KeywordsPeopleUse.com, takes you on a...
More Google Updates and new features at KeywordsPeopleUse.com
Are you feeling the tremors of Google's constant updates in your SEO? Don't let it rattle you! In our latest episode, we decode the effects of Google Core updates and Spam updates, laying out strategies on how to ride the wave calmly. Our host,...
Helpful Content Update - some early findings
What if there's a pattern hidden within the Google Helpful content update that can drastically impact your website's SEO? Join me, Edd Dawson, as we meticulously analyze the update's effects on my various websites and how they are monetized. Su...