Speaker 1 0:02

Hello and welcome to . Seo is not that hard . I'm your host , ed Dawson , a founder of KeywordsPeopleUsecom , the solution to finding the questions people ask online . In today's episode , I'm going to talk about the next steps in the Google Quality Routing Process , the wider website and content creators . In the last episode , we covered the start of the Google Quality Routing Process that raters go through when evaluating a web page how they determine the purpose of the page whether it's beneficial for users or harmful , whether it's your money or life YMYL topic and then they identify the parts of the page that are main content , supplemental content and advertisement content . So if you've not already listened to that one , then I strongly suggest you go back and listen to that one first before you come back to listen to this . Now let's look at the next steps in the Rater Process , which understanding the website the web page belongs to as a whole and determining who created the content of the web page . Okay , so we're still in the point of the process where the Rater is still just collating information about the web page and the website that they've been asked to rate . They've not specifically been asked to give a rating yet . They're still in the information gathering stage . So obviously , the last episode we covered how they looked at the web page . Now they're being asked to look at the actual website as a whole , because obviously a web page exists as part of a website . So it's important to learn about the actual website that it's on and see how that page works in context on the website . This is important because some of the criteria the page quality rating are based on the raters understanding of the website that the page belongs to .

Speaker 1 1:37

There are three steps in this process . Step one is find out who is responsible for the website . Step two is who created the content on the page itself . Step three is to then look for information about the website and the content creators on the website itself . So step one , to find out who's responsible for the website . The guidelines tell the Rater to go to the website's homepage and they suggest the ways to find the homepage is , in most cases , to look for the logo or a link in the top of the web page that says Home or Main , that kind of thing . So it's clear that it's obviously important to have that kind of thing on your site . Most do already , but that is important and you have to click that link and to then visit the homepage . They do give instructions on how to find a homepage if you can't find such a link , and they say that sites can still be high quality if it's not obviously easy how to get back to the homepage . But I think it's clear here that every page should really have an obvious , easy , visible link back to the homepage . So once they found the homepage , the next question they're told to ask themselves is who is responsible for the website and who created the content on the page they're evaluating ?

Speaker 1 2:50

Now , who doesn't have to be a specific person . That's a mistake that a lot of people make , that they think it needs to be a person . It can be an individual , it can be a company , business organization , government agency , any kind of organization . Someone or something has to be responsible , so it doesn't have to be a person . In some cases it might make sense for it to be a person , but in other cases not . For example , if you think about a site like a government agency , that's obviously very authoritative . That's authoritative information , but most of the authors of the content on there won't be actually named people , so it doesn't have to have an author bio or that kind of thing for a page , but it just needs to be clear for anyone on that page who the organization is that's responsible for this . The types of pages that the raters sort of pointed out to try and find this information are pages like contactors , abouters , about pages , official blogs , those kind of things . So it's clear that it's obviously very important on any site to have those kind of pages .

Speaker 1 3:57

Great is the then ask to work out who was the created the main content on the page that they're evaluating , and there's multiple scenarios for this , because the website owner and the content creator might not be the same people . So , for example , in some cases the website owner may have created the page and also much of the main content on the page , so this will be things like home pages . It could be pages like on a e-commerce site , where it's a product page where there's no obvious author . So that's still the website owner is the main content creator , and that's quite normal to have . The other case could be the website owner created the page , but the main content is produced by authors or other content creators that the website identifies . So this could be like a newspaper opinion piece or a magazine article written by a specific journalist , or scientific journals that kind of thing where it's important that a single person is named , but you might notice on other pages , on news websites , more sort of common articles they might not have an actual named author , and that's fine .

Speaker 1 5:07

Next example is the webpage consists of social media posts from a single account that represents an individual content creator or organization . So that's where you're on a social network but you're posting as a particular person . And then the fourth one is a webpage is created by multiple users engaging in discussion or posting on social media , so like a Reddit type thing or a big discussion on Facebook , where there's multiple people . So there's not necessarily a single creator and , again , that's normal . And those creators on sites like that may only be identified by Ales's or usernames . So , even though they're not related to specific people that you can sort of track back to , that's considered as absolutely normal . And with all this Reddit posts appearing recently higher up in the SERPs and you can see that it's obviously something that they're happy with .

Speaker 1 6:01

So the third part is now to look at the ways which a user can communicate with a website . So there's many reasons people might want to contact a website , they might want to report a problem with this website , they might want to ask for content to be removed . They might need to get customer service . It very much depends upon the type of site that you are . That will determine what level of information you need to give . So , for example , sites that handle money , such as e-commerce , banks , credit card companies , that kind of thing they're gonna have to provide an awful lot more information about how to contact the website , how to get a customer service , because obviously that's very YMYL . You know where money's involved , people need to be able to get in contact with someone . If there's an issue For shopping websites , they specifically say there's gonna be some extra checks , such as policies on payment exchanges and returns , and they suggest that you know the place to look for this might be a page listed like customer service .

Speaker 1 7:05

Other websites that will need far fewer details and less contact information surface just a human website . There might not be , there might not need the level of detailed information that you'd expect from a bank , but I think they still want there to be some kind of mechanism for Feedback or contact to be made . They also give examples of where a site user might want to be Anonymous or a certain level of anonymity , such as a personal website when there's no real reason for them to be given out physical addresses , unless it's phone numbers or necessary real names . They also explicitly state that this is site with a lot of user-generated content . Then authors of that user-generated content are allowed to identify themselves with the Analyst or a username only . So again , in that case there's not going to be any direct Link back to a real person , and that's quite normal .

Speaker 1 7:58

We're almost at the point now where ratings will actually start to be made . But let's just recap what we've come to so far , what the actual rate has been asked to look so far . So they've Determine the purpose of the web page , whether it's beneficial or harmful , whether it's you on one of your life topic , and the parts of the page which are main content , supplemental content and advertisement content . They've also looked at the website that the page belongs to in greater detail , with things such as who's responsible for the website , who created the main content on the page itself . They've looked for information about the website itself and the actual content creators . They've Also looked at how to contact the website , what kind of details are relevant for this type of page . So they've now got an overview of the page itself , but also how it sits within the website that it belongs to and some information about that website . So the next step is now going to be where they'll start to actually rate elements of the page and the content creator Specifically , and we'll cover those in the next episode .

Speaker 1 9:05

Thanks for listening . I really appreciate it . Please subscribe and share . It really helps . Seo is not that hard is brought to you by keywords people use calm . These solutions finding the questions people ask online . See why thousands of people use us every day . Try it today for free at keywords people use calm . You want to get in touch ? Have any questions ? I'd love to hear from you . I'm at channel five on Twitter . You can email me at podcast at keywords people use calm . Bye for now and see you in the next episode of SEO is not that hard .