Editorial Gold: Unlocking the Secrets of Digital PR & Link Building with Chris Panteli

Unlock the transformative power of digital PR and link building with expert insights from Chris Pantelli, co-founder of Linkify. Discover the art of earning coveted editorial links from top-tier publications and learn how to skillfully engage w...

Conversational Search

What if your approach to SEO could be completely transformed by the power of conversational search? Discover how AI chatbots like ChatGPT, Bing Copilot, and Google Gemini are reshaping the SEO landscape with their ability to engage in dynamic, ...

Why (Most) SEO Tools Are Flawed

SEO, Design, UX and Accessibility with David Pisarek

Find David on Linkedin : https://www.linkedin.com/in/pisarek/Find Wow Digital at : https://wowdigital.com/Unlock the secrets behi...

Edd Guests on Podcasting Amplified

Link to Podcasting Amplified - https://claricast.com/podcasting-amplified/Unlock the secrets to boosting your podcast's visibility and engagement as we sit down with Ed...

GROWTH Framework - Introduction

See the work in progress document at: https://docs.google.com/document/d/1q0d_puFnMSwElNwaxo70uMwOM34dONKJcxE6q_JwyeE/edit?usp=sharing

Unlocking Local SEO Opportunities with Daniel Molina

Unlock the potential of local SEO for your business with insights from Daniel Molina, CEO of Redpalm.us. If you've ever wondered how to attract more local customers, especially in service-oriented businesses like hair salons, restaurants, and t...

Domainers

301 Redirect Confusion

How to avoid SEO Snake Oil

How Martin Lewis Drives Massive Traffic—and What SEOs Can Learn

What happens when a financial guru's advice sends shockwaves through the digital world? Join me, Edd Dawson, as I unravel the remarkable influence of Martin Lewis, the UK's consumer finance authority, whose TV program on saving money caused an ...

GROWTH Framework Outline

Link to the Framework Outline: https://docs.google.com/document/d/1u-L6JjxG3OsVzjL9xxU8qNPYGbtmqNDLplugN4dzJkY/edit?usp=sharing

Crafting Content that Captures and Engages with Andre Savoie

Could you be sabotaging your own SEO efforts without realizing it? Join me, Edd Dawson, as I sit down with Andre Savoie, an SEO veteran with nearly 20 years of experience, to unravel the secrets of successful SEO strategies. Andre warns against...

Influencer Marketing with Marc Hillander

Discover how influencer marketing is revolutionizing the way brands connect with audiences, and learn from the expert insights of Marc Hillander, our first-ever guest on "SEO is Not That Hard." Marc, a specialist in influencer marketing, reveal...

Goodhearts Law - when targets go bad

Own Your Branded Search (hat tip to Carl Hendy)

Trademarks and SEO (and when a brand threatened to sue me)

Accountability

Edd guests on Online Business Launchpad Podcast

You can find Trudy's podcast at https://onlinebusinessliftoff.com/online-business-launchpad-podcast/

Get the right person to talk to the right person

Ever faced unyielding challenges in your business and wondered if persistence truly pays off? Join me, Ed Dawson, as I recount gripping tales of overcoming seemingly insurmountable hurdles through sheer determination and targeting the right connec...

Celebrate the small wins

Discover how celebrating the small victories can lead to monumental success with our guest, Paul, a plumber-turned-inventor whose innovative spirit sparked the creation of a game-changing plumbing product. Hear the inspiring tale of how the 150 fi...

Look back on 2024 and forward to 2025

Kick off the new year with a vibrant journey into the heart of SEO transformations and cultural traditions. I'm Ed Dawson, and I'll whisk you away to my quaint village, where New Year's Day bursts to life with colorful Morris dancing and captivati...

Christmas Special 4 - Another Question and another old favourite.

Imagine waking up on Christmas morning only to find a lump of coal in your stocking—a harsh reminder of missteps past. That's exactly what a manual penalty from Google feels like for SEO professionals, and in our festive SEO Christmas special, we ...

Christmas Special 3 - A Question and an old favourite.

Can Google's reign over the search industry withstand the waves of rising competition from ChatGPT and looming regulatory challenges? Join me, Ed Dawson, as we unlock the secrets to navigating the ever-shifting sands of SEO in this special epis...

Christmas Day Special - A question and another old favourite.

Picture this: A minimalist marketing strategy that draws in over a thousand new users without saying a single word. It's not magic—it's the power of creativity in action at the Brighton SEO conference. Join me, Ed Dawson, as I unwrap our holida...