Speaker 1 0:02

Hello and welcome to . Seo is not that hard . I'm your host , ed Dawson , the founder of keywordspeopleusecom , the place to find and organise the questions people ask online . I'm an SEO developer , affiliate marketer and entrepreneur . I've been building and monetising websites for over 20 years and I've bought and sold a few along the way . I'm here to share with you the SEO knowledge , hints and tips I've built up over the years the SEO knowledge , hints and tips I've built up over the years .

Speaker 1 0:27

Hello , welcome to the latest episode of SEO is Not that Hard . It's me , ed Dawson , here , as usual , hosting , and today I'm going to talk about why you should be repurposing and reusing your content and how you can use AI to help . Okay , so the key thing here is that content nowadays , you know , is published on so many platforms , people looking for you in so many places . It might be YouTube , it might be through Google , through your website , might be through podcasts , might be through LinkedIn , through TikTok a whole bunch of places where you know people are searching for either you or the information that you've got , the information you're trying to share with the products you're trying to sell , which means you can't just be in one place . You need to be in as many places as you possibly can . That obviously takes time , okay , and you know to create different content for different platforms can be really time consuming , so so that's why , first of all , the main thing is to repurpose the content that you produce . However , you produce the first time , you then want to take that content and repurpose it and use it elsewhere . So here's an example for what I've done with reusing and repurposing content in my time . So , for example , you'll see that I have my SEO tips 101 SEO tips .

Speaker 1 1:45

Now , that came about from when we first created Keywords People Use . I noticed there's a bit of a time delay while we do some of the scraping of Google . So when we're doing the people so ask , search for you on Keywords People Use , we have to go to Google . We have to do a search for the seed keyword you give , and then we have to literally replicate , clicking around on the page and pulling different results down at different levels , and this can take a little bit of time 20 , 30 seconds , it's not huge , but there's nothing worse than people just sat looking at a screen with a you know the little symbol whirring around . If you even put the symbol whirring around , they don't know whether it's broken or not . So I thought , well , actually what we can do here is I can use this little break to just flash up some different contents of short seo tips , um , to show that people know a the process is working , because these tips will scroll around and also , you know , they might learn something while they're waiting , uh , might be able to help them . And so I sat down and I wrote 101 of these tips so that hopefully that take a while for someone to sort of go through them all . Well , they had to be really quick because they needed to be able to be read in like 10 seconds , and that's where my tips first came from . And then I thought a page maximum and made it 101 quick SEO tips that people could download as a PDF . I also thought no point in just keeping it on the PDF . We'd put it on a QSP user page on the site with all those tips on . So here you can see I'm reusing it in different places on the site and also in different methods . So the 101 PDF download is available . Now you can you know I think I'll mention it in the outro on this you can go to my website and download your free copy of that . It was great for getting people to interact with me and to you know , in exchange for an email address , I can you know we can start to build a dialogue , build a conversation , using those tips .

Speaker 1 3:50

I've also used those tips as podcast content . I released a series of those 101 tips over 10 podcast episodes earlier in 2024 . And then that was 10 episodes and that's had some great reaction . Lots of people have downloaded and listened to those and I then even repurposed it yet again . I then combined all those 10 episodes into one big episode that takes about an hour and a half to listen to , which is a long long for me because I know most of my episodes are around about the 10 to 15 minute mark . I just squished them all into one . So if you want to listen to all 101 tips all in one go , then that podcast is repurposed into one big podcast , okay .

Speaker 1 4:31

So this shows how you can use one piece of content which , in the first instance , was just created for those interstitial pages while people's last results were loading , created it into web pages of its own , into PDF , into podcasts . At some point I'm going to get them into a book and get that repurposed into a book and put on Amazon . So it means that creative process can be reused time and time again . That's the example of how I did all that manually . There was still a time-consuming element to that , because every time I did it it needed to have my touchpoint .

Speaker 1 5:12

Now and I've mentioned this briefly in a sort of previous episode when I was talking about workflow automation I'm now at the point where we can use ai to actually help you repurpose and reuse your content . So here's an example I am now working with the workflow automation tools so that when I release a podcast , that that that podcast transcript is the well . First of all , the podcast is transcribed by AI and then the AI transcript is then fed into OpenAI's one preview model and summarized and created into a LinkedIn post , into a email list email and I'm working on having it also then create a blog post to put on at Dawsoncom . So you can use the AI to do so much of this repurposing now , because before , okay , I might've done this podcast episode , spoken about it myself and thought , right , okay , I've now got to manually go and create an email to send that to my list to promote it . I've got to manually write a LinkedIn post , then go post it manually on LinkedIn . Then I've got to write it into a blog post , okay , and that's hugely time-consuming . Instead of just recording one podcast , I've now essentially got to do four times the work .

Speaker 1 6:37

But using AI ai you can actually get our ai to do a whole bunch of that work for you . And combine that with the work and , all of a sudden , what might have taken me um , a day really probably a day or the best part of a day to record the podcast , uh , then you know , create all the different pieces of content and interact with all the different platforms just to do the donkey work of , like you know , create all the different pieces of content and interact with all the different platforms , just to do the donkey work of , like you know , clicking the create a mailing list and then typing in the details of , you know , the audience , the campaign . All those things can now automate with a workflow and with AI for the content . And it's not just AI regurgitating from its , you know , from its life language model and sort of summarizing that they had targeted into that internet . It's working with my content , it's listening to and understanding my podcast , which is me human , creating human-led content from my experience . So it's not just a summary of the internet , it's not hallucinating , it's not making stuff up . It's listening to what I've said , it's summarizing what I've said . It sends me the copy . I mean , I don't publish anything without reading through it first . So you're never going to ever see me just automate AI content , even if it's based off my podcast . I want to proofread everything . I want to make those small changes ready to make changes or scrub something if I think I don't like the tone of what it's saying or the style that it's saying it . But using ai to do that , that that first pass of the repurpose takes it from being a process that takes yeah , like I say , a day to being a process that takes a matter of minutes and that repurposing helps spread my reach , helps helps me reach new people , helps me stay in front of the people that I have reached , and it's something that you could be doing too .

Speaker 1 8:21

Now I start with a podcast because that's my preferred method . I prefer I can sit down here , you know , in front of the microphone , I can talk , and that's what works best for me . Now , for you it might be you prefer to write and you can sit down and you'll write something and then you can repurpose from that written word . So even if you create a blog post , or even just you just want to write a splurge of thoughts because essentially , really , a podcast is a splurge of thoughts you could , if you want to write your splurge of thoughts , you can then have the ai format that into a decent podcast for you , could transform that into a decent blog post for you . It could format your LinkedIn posts , your Twitter posts from all that and any other medium you want to go on . It could create a podcast script for you if you prefer to be able to , if you're not the kind of person that can just sit and talk in front of a microphone . If you want to create a script , it can create that script for you .

Speaker 1 9:13

Make it sound more natural than just reading out what's essentially a blog post , and using this you can then spread your reach without having to spread the amount of time you need to spend on it . So I encourage you go and look at your back catalogue of work that you've produced , see what's in there that could be reused , could be repurposed , and get out there and start doing it starturposing , start sharing , start growing your reach . Anyway , until next time I'll see you later . Before I go , I just wanted to let you know that if you'd like a personal demo of our tools at keywords people use that you can book a free , no obligation one-on-one video call with me where I show you how we can help you level up your content by finding and answering the questions your audience actually have . You can also ask me any seo questions have . You just need to go to keywordspeopleusecom slash demo where you can pick a time and date that suits you for us to catch up Once again . That's keywordspeopleusecom slash demo and you can also find that link in the show notes of today's episode .

Speaker 1 10:09

Hope to chat with you soon . Thanks for being a listener . I really appreciate it . Please subscribe and share . It really helps . Seo is not that hard . It's brought to you by KeywordsPeopleUsecom , the place to find and organize the questions people ask online . See why thousands of people use us every day . Try it today for free at KeywordsPeopleUsecom To get an instant hit of more SEO tips . Then find the link to download a free copy of my 101 quick seo tips in the show notes of today's episode . If you want to get in touch , have any questions , I'd love to hear from you . I'm at channel 5 . On twitter . You can email me at podcast at keywords people usecom . Bye for now and see you in the next episode of seo is not that hard .