Hello and welcome to SEO is not that hard. I'm your host, ed Dawson, the founder of keywordspeopleusecom, the place to find and organise the questions people ask online. I'm an SEO developer, affiliate marketer and entrepreneur. I've been building and monetising websites for over 20 years and I've bought and sold a few along the way. I'm here to share with you the SEO knowledge, hints and tips I've built up over the years. With you, the SEO knowledge, hints and tips I've built up over the years.

Hello and welcome to SEO is not that hard. It's me here, ed Dawson, hosting, as usual, and today I just wanted to bring you news of a new free digital PR ideation tool that has been released. Now this tool has been released by Search Intelligence. You've probably heard of them if you have listened to many seo podcasts, because they in they advertise on quite a few and there's a guy called ferry and he talks about idea campaigns have done successful ones like who's the smartest royal and ones like that, so you'd have probably definitely heard of them if you've listened to enough podcasts. So they've now released this new tool tool and they called it idiot online and yeah, so the way the place to go and see it is to go to idiot dot online. That's the as simple as that. The url idiot dot online and this tool, um, comes up with 100 digital pr ideas for you. Um, all you need to do is enter a domain name and then click generate. And, yeah, it will take about 30 seconds or so and then we'll come up with all these ideas for you. Now just a word of warning when I've tried using it quite often, sometimes it doesn't work first time. So if you just get no results or anything like that, just give it another go. I think we're probably getting quite a lot of people trying it out now.

Um, yeah, so how it works is you give it a domain name and it clearly goes and downloads your home page or a bit of your site. And then I mean they're obviously using some kind of ai, probably you know open ai, api they're sending, they're're coming up with what the main sort of concept of your site, so what your main site topics are. So I used it for broadbandcouk and it's pulled out. The site topics broadband deals, internet speed tests, broadband providers, broadband guides and advice and broadband news. So obviously it goes and determines what your site topics are and then it generates some ideas around some specific digital PR ideas.

Now, obviously because digital PR which I've talked about before, but if you're not completely familiar with it, digital PR is where you come up with a story around the topics that your site is about and then try and push those out to journalists and other sites to hope to pick up your story and run with it. Because obviously, the idea being, if you can, you can call it the story, an angle or a hook that's interesting for other people to talk about, especially if it sort of has a crossover with their site or their audience, then they're more likely to run with it and you're hoping that people will link back to your original study or original idea or back to your site and even if they don't, you at least get a lot of brand awareness built from it and it's considered a white hat link building tactic and brand awareness tactic. Now they obviously have got a process to use at search intelligence obviously very successful guy 90 people and 90 people and you know I have no reason to disbelieve that they're doing well. They've obviously got internal processes and they've got various types of digital PR campaigns that they lead with and it's clear, looking at these results, that they've taken some of their most common, obvious ways that they come up with ideas and they're now using chat, gpt or some other ai maybe like claude or something like that to then generate ideas based on their processes. They've obviously behind the scenes, there's some prompts that they've built in and they're using these prompts to come up with these ideas for you and their ideas. They split across 10 categories and for each of those 10 categories they give you 10 ideas. So let's have a look at their categories. So they've got.

Digital PR ideas is their first one. A couple of examples that they've given for the broadband at Code, uk is the top 10 cities with the fastest internet speeds or broadband deals comparison which providers offer the best value Rural versus urban broadband speed disparities revealed. So obviously these are ideas. You obviously got to put a lot of work into executing these ideas. You've got to obviously come up, do the research, come up with the compelling content and then obviously go out and promote these to journalists and other sites to try and link to you. But at least it gives you some ideas. So that's their digital PR idea category.

And then they've got the next category is saving slash, preventing slash, exciting. So this is where they're coming up with ideas around how to save people money, how to prevent harm happening or some kind of exciting um ideas that will, you know, get people interested in reading about. So they've got like experts reveal seven genius tips to slash your broadband bills or saving money, how to choose the right broadband deal for your needs. And then we come down to exciting, so exciting new technologies that would change your broadband experience. So they're giving you ideas about the kind of things that people want to read about. And yeah, they're good titles. I mean they're pretty good. I mean I'm looking at these thinking, yeah, this, this, this is the kind of things I'd be interested in reading if I saw these headlines.

Next I've got warnings and dangers. So obviously, again working on that kind of like psychology of people that they want to know if there's a danger they should be looking out for, if there of people that they want to know if there's a danger they should be looking out for, if there's a warning they need to hear. So experts warn of the most common pitfalls when choosing broadband deals. Or the good one was where was it? Yeah, beware these common broadband installation problems. Yeah, it's just good ideas like that.

Next they have best slash, worst slash tools. So, like you know, these are the best things to go for or the worst things you must try and avoid. Good tools that you can use for helping learn about which broadband to get that kind of thing. And they've got frequency slash how often one? So how often should you check your broadband speed? How often should you review your broadband contract? Things like that. Then they've got why slash? Why not one? So why you should compare broadband deals before signing up. Why not rely on internet speed tests alone? Why switching broadband providers could save you money and there's officially a good. Why not? Why not overlook hidden fees in broadband deals? Warns consumers about hidden fees and how to spot them in broadband deals.

And then they've come on to some media ones. So these are ones which are ideas that are going to specifically target particular types of media. So they do a UK tabloid media and a US tabloid media. So these are ones where obviously they think these are going to get into the national tabloids in the UK and the US. An interesting one here is your internet speed killing your love life, shocking revelations on how slow broadband could be, ruining your chances at finding logs. I can imagine people clicking on that if you can come up with the right content around it. Um, and for the us tabloid media, they've got hidden secrets of internet speed tests, what your provider doesn't want you to know. Discover the truth behind those speed tests and how to really measure internet speed.

Then they come on to regional media. So the uk regional media and us regional media and these are particular ones, because regional media tend to really love, if there's anyone talking about their particular area, that they will sort of land on that and go, hey, someone's talking about us, so we put it. We'll put it in our regional website or regional newspaper. Um, so just reading through these, you'll see how they come up with ideas for very specific use cases and for specific types of content that journalists like to work with. Basically, now, obviously, this they've launched this as a um, you know, lead generation tool for their agency, because under it, next to every idea they come up with, they have an execute this idea link which takes them to their um, their searchintelligencecouk, home page. So they're definitely you know this. It's, it's a lead magnet for them basically, but it doesn't mean it's not useful for people who want to do it themselves. Um, and, yeah, I've tried it across a few different niches obviously, the broadband one. I tried a plumbing one. Uh, I might give some really good ideas. Um, so your expert plumber reveals 10 tips to prevent winter pipe bursts. Save big on your heating bills with these seven insulation hacks. So you can see how you know that they're coming up. They can come with ideas across a very broad range and, yeah, I just thought it's a useful tool, an interesting one.

If you're thinking of doing any digital pr, it's definitely something I would say look at in terms of giving you some ideas. Obviously there's a lot more to it than just having the ideas. You've got to execute on it. But sometimes just having the ideas can be the hardest thing to do and even if you don't pick an idea out of this, it might give you some ideas on the kind of areas to go or the kind of things that journalists are looking for. They're obviously you know they've got especially like the ideas around the best and the worst and the why and the why nots, warnings, warnings and dangers the kind of stuff that people naturally want to read.

It's sort of tapping into that psychology of what is click-baity for people and you really want to have that click-baity content with this digital PR, because journalists only want to write about stuff that people want to read about and have titles that people are going to click to read. Because they're measuring themselves on their readership all these big newspapers every journalist knows how much traffic they're generating to each other individual pieces that they write and then then monitored and measured on those. They have metrics they've got to hit in terms of readership. So if you can help with ideas that are going to get clicked and they're going to get read, then that's the kind of thing that journalists are going to want to pick up. But yeah, I hope you find this useful and until next time I'll see you later.

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