Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?
Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you.
Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.
Whether you're a beginner or a seasoned SEO professional, this podcast offers something for everyone. Join us as we simplify SEO and give you the knowledge and skills to achieve your online goals with confidence.
Ever felt like the secret world of SEO is just too complex to crack? Well, worry no more! Join me, Ed Dawson, as I slice through the jargon and serve up tips 51 through 60 from my personal playbook of 101 SEO strategies. I'm peeling back the curtain on the mysteries of content delivery networks, revealing why giants like Cloudflare and Amazon CloudFront could be your best allies in the quest for lightning-fast website performance. Plus, I'll share why mingling at SEO conferences like Brighton SEO isn't just about the complimentary pens – it's a goldmine for making industry connections that could catapult your online presence to stardom.
With over two decades of experience tucked under my belt, I'm not just here to preach – I'm here to guide you through the treacherous waters of Google's manual penalties and out into the clear blue sea of page one rankings. Whether you're struggling with SEO setbacks or looking to elevate your game, my Twitter (@channel5) and email (podcast@keywordspeopleuse.com) are always open for your questions. No query too small, no issue too big; let's tackle them together. So grab that PDF from the show notes, and let's embark on a journey that not only enlightens but also empowers you with the tools to make your website the envy of the internet.
SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com
To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now
"Werq" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
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Hello and welcome to . Seo is not that hard . I'm your host , ed Dawson , the founder of keywordspeopleusecom , the place to find and organise the questions people ask online . I'm an SEO developer , affiliate marketer and entrepreneur . I've been building and monetising websites for over 20 years and I've bought and sold a few along the way . I'm here to share with you the SEO knowledge , hints and tips I've built up over the years . With you , the SEO knowledge , hints and tips I've built up over the years .
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Hello and welcome to this . The latest episode of SEO is not that hard . In today's episode , I'm going to cover tips number 51 to number 60 in my 101 SEO tips . If you want to get all these quick SEO tips in one PDF document , then just go to the show notes . There's a link there you can click to go to download the whole 101 tips all in one place . Anyway , just go to the show notes . There's a link there you can click to go to download the whole 101 tips all in one place . Anyway , without further ado , let's start with tip 51 .
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Want to quickly and easily speed up your website ? Use a content delivery network like Cloudflare or Amazon CloudFront . Now a content delivery network , also shortened to a CDN , is a system that caches copies of your websites at edge locations around the world . This means that your site visitors get content served to them from the nearest edge to their physical location , meaning that your site loads faster for them . Now , an edge is just a fancy word of saying a server . So basically , these networks position servers all around the world and they keep copies of pages and images and other files on your website on those servers so that when people request pages , then they get served from there rather than coming all the way back to your website works , and this ties in well with tip number one in this series , which is to make your website as fast as possible . So I'd strongly recommend those . Cloudflare is the most popular one , but Amazon Cloudflare I can also recommend , because that's one that we use . It works really well if you're using Amazon for the rest of your hosting .
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Tip 52 . Want to learn more about SEO and meet others in the industry . I highly recommend attending SEO conferences like Brighton SEO and other SEO meetups . I've made many friends and great contacts from going to conferences and meetups over the years , and it's especially important for me because I live in a really rural location , so the network I've built up from these events . It's great for sharing hints and tips with , and getting advice when things aren't going to plan . I've still got friends that I met years and years and years ago from these kind of meetups . Now some of them are very formal , like big conferences , like Brighton SEO , but others can just be like informal meetups in pubs . Go to places , search online , see if you can find one near you . They're really worth going to , totally recommend them , and it doesn't matter what level of SEO you are . You'll find all levels at these places and it's particularly great especially if you're new to SEO , because you'll meet people who you can learn from , who are that little bit further on from you , and you'll make great contacts doing this .
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Tip 53 . Got a specific seo question ? Find me on twitter , at channel five , and just ask . I'm always happy to help . If you've got a specific question and you can't find an answer to in these tips or in any of our podcasts , don't be afraid to get in touch . I don't bite , uh . So yeah , my twitter handle is channel five . Very long stories to why it's channel five , but it's um . That's been a name I've used online for many , many years , um , so yeah , so it's at Channel 5 . Get a hold of me , ask me any questions or email me . You can email me at podcast at scoisnotthathardcom Actually , no , that's not the right one . It's podcast at keywordspeopleusecom if you want to get in touch with me via email . So tip 54 .
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Got a manual penalty from Google . This means you've done something against their terms of service that have been manually penalised . It can be very difficult to get this penalty removed Now . It's difficult but not impossible . You can request that a manual penalty is removed by submitting a reconsideration request via the Google Search Console . You're more likely to be successful if you've made changes to your site so you're no longer in violation of Google's rules and you're also open and honest about what you've done and what you've done to , what you did wrong and also what you've done to to sort out the problem when you make a request . I mean , if you follow google's guidelines , you shouldn't be in the situation of getting a manual penalty , um , but if you think you've got a manual penalty , you can check it in google google search console . That'll tell you whether you've got a manual penalty or not . Also , if you've registered your site in google search console , you should automatically be notified by email if you do get a manual penalty , but I hope for most 99 of people , hopefully it's something that will never happen to you .
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Tip 55 linking to a third party site where you gain commercially , like your affiliate linking to a merchant always no follow these links . So if you've got a commercial relationship of any kind with a third-party site , then google considers these to be paid links . Now it's fine to have these kind of links as long as you mark them as no followed or sponsored . Google will then not count them as a ranking signal and neither you or the link site will risk any penalty . Google understand that people have to monetize their websites to cover their costs , to make them worthwhile doing . It's not against Google's guidelines to monetize your sites , but what is against their guidelines is for people to be paid for links , and that's whether you get paid in cash to ready for the link or whether there's a commercial relationship , like an affiliate relationship , where you get payment for anyone who signs up . So google then wants to know that these links have been placed for commercial reasons so it can ignore them . So use the no follow or the sponsored attribute on those links and you'll be fine .
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Tip 56 want to find out how many sites linking to your site or any site . Use the ahrefs backlink checker to find out how many sites are linking to your site or any site . Use the Ahrefs backlink checker to find out . It's good practice to keep an eye on who is linking to your website . It helps to see what kind of content is attracting backlinks to your site and what types of pages and content are attracting links . You can look for patterns in the types of sites that are linking to you . So if you discover lots of property sites linking to you , for example , then this could give you good ideas for the type of sites to outreach to if you're trying to get um links by outreach . So that's just the ahrefs free backlink checker , just google ahrefs free backlink checker and you'll find the link there and they'll give you the top thousand links and tell you what the dr of the site and all this those kind of metrics is really useful for at the backlink and is absolutely free .
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Tip Google doesn't use meta keywords , so don't waste your time on them . Simple as that . Be very wary for anybody who tells you any difference saying that you should be filling up the meta keywords tag on your web pages . I don't think it's ever been used by Google and it's just a complete waste of time , so just don't bother with it . The only way it is useful is to look out for people who tell you that you should do it , to know that you shouldn't really listen to anything else that they're telling you .
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Tip 58 . Google will sometimes use your meta description in the search results , but sometimes it will construct its own description . Now , this can vary depending on the search query user makes . Now , it's annoying if you've created what you think are great descriptions , but there's not much you can do about it . Google claims they do it to make better descriptions for the user based on the search query , but it's still worth putting in your own description for how you want to describe your page . You just might find that sometimes Google will , depending on the search , the intent of the search query that the user's given , might rewrite that description , but there's nothing to change . But if you do see it , why is Google not using my description ? It's because Google thinks they know better .
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Tip 59 . I highly recommend you use a sitemapxml file to help Google find all your content , especially for larger sites . Now , sitemapxml is a special type of page for your site and it should contain the URL of every page on your site that you'd like Google to index . You should link to your sitemapxml from your robotstxt file and you can also upload it to Google Search Console . And that's my preferred method , if I'm launching a new site , to actually upload a sitemapxml through Google Search Console to specifically say to Google these are all the pages I want you to index . You can create these by hand or you know there's plenty of tools that will create site mapxml for you . Just do a google how to create site xml . You'll find loads of tutorials on how to do it , but it's really , really useful .
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Then , finally , tip 60 make sure your site is responsive so it renders well on devices of all different sizes . This is so that your site will work well on small screens like mobile phones and tablets , as well as on desktop screens . Google will render your site on different screen sizes to test how it performs before deciding how to index and rank it . By default , google will always look at the mobile version first . They know that most people now access the internet on their phones , so that's why they use mobile-first indexing . They will also look for it on desktops . That's why sometimes you might get different results in the search for desktop searches , but they'll also go mobile-first . And obviously you should especially be careful about this because you're generally going to be creating these sites on computer , desktop computer or a laptop with a bigger screen . For most of the people who are actually sort of consuming your website will be doing it from mobile . So always make sure it looks good on mobile and all other sizes in between when you're creating your site . So that's it . That's all the tips for today . As I said earlier , if you want the full PDF with all these tips in , then just go to the show notes . There's a link there so you can download the PDF with all 101 quick tips .
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Thanks for being a listener . I really appreciate it . Please subscribe and share . It really helps . Seo is not that hard . It's brought to you by keywordspeopleusecom , the place to find and organize the questions people ask online . See why thousands of people use us every day . Try it today for free at keywordspeopleusecom To get an instant hit of more SEO tips . Then find the link to download a free copy of my 101 quick SEO tips in the show notes of today's episode . If you want to get in touch , have any questions I'd love to hear from you . I'm at Channel 5 . On Twitter , you can email me at podcast at keywordspeakleusecom . Bye for now and see you in the next episode of SEO is not that hard .