Hello and welcome to . Seo is not that hard . I'm your host , ed Dawson , the founder of keywordspeopleusecom , the place to find and organise the questions people ask online . I'm an SEO developer , affiliate marketer and entrepreneur . I've been building and monetising websites for over 20 years and I've bought and sold a few along the way . I'm here to share with you the SEO knowledge , hints and tips I've built up over the years the SEO knowledge , hints and tips I've built up over the years .

Hello and welcome to the latest episode of SEO is not that hard . Today I'm going to cover my quick SEO tips , number 31 to number 40 . If you want all the 101 SEO tips that I've got the quick SEO tips book , you can go to the show notes . There's a link to the PDF there that you can download with 101 quick SEO tips . But anyway , let's get on .

Uh , starting with tip number 31 , use google search console to get insights on how your site is indexed by google and what keywords are driving your traffic . Google search console , or gsc for short , is a fantastic resource that google provides to website owners for free . All you need to do is follow the simple steps to verify your ownership of the domain and away you go . So if you go to Google just Google , google Search Console you'll find a link there , and if you're not using it already , get your sites registered in there . Within Google Search Console there's a load of information that gives you performance on how many times you're getting impressions in search , how many clicks you're getting from search , what your click-through rate is . It has indexing information . You can submit site maps there . It will give you information on page experience things like core vitals . You can also find out if you've been hit with a manual action . If you've done anything wrong , got a manual penalty . There's information on links . There's a whole load of stuff it's incredibly valuable and got a manual penalty . There's information on links . There's a whole load of stuff . It's incredibly valuable and if you're not using it , I really strongly suggest that you get signed up and start using that straight away .

Tip 32 get analytics set up on your website so you can see how many people use your site and how they use it . Now , without an analytics package , you're blind to how many visitors you're attracting to your site from what sources . Analytics will allow you to see what uh what , which of your content is performing well and how , over time , it gains or loses traffic . You can't manage what you can't measure , so you need to get some analytics set up Now . This is over and above what you get from Google Search Console , which is in tip 31 , because Google Search Console will tell you about Google traffic search traffic that's coming to you . It won't tell you traffic coming direct . It won't tell you traffic coming direct . It won't tell you traffic coming from link clicks from other websites . It won't tell you anything about stuff coming from advertising . So you need a further analytics package set up so you can see all that extra detail .

Tip 33 . Want to know when new people also ask questions appear on Google for your topic , brand or keywords ? Then use our search alert tool to be kept up to date . Now . This is the search alert functionality at keywordspeopleusecom and it allows you to set seed keywords that will watch automatically . In Google , people also ask for you , so when new questions start to surface , we'll automatically save them for you and let you know via email so you'll never miss a chance to jump on trending topics . It's a really valuable tool . It means you'll never miss out , and it can also , as it creates a history of what it finds over time , you can see as questions surface , rise and then fall and then maybe resurface again in the future , you can start to see how some questions are seasonal , but it also will bring you onto training topics . So it's really , really useful .

Tip 34 . It's better to start than to be perfect . Launch fast and improve over time . Now , this is a real key principle for me . If you wait till you have something absolutely perfect , then you'll never get anything finished to the point that you're ready to launch it . You need to start quickly , get something going and then come back and improve it . When I started this podcast , it was nowhere near perfect . It probably still isn't now , but I do know I've improved over time and I will keep improving the more I produce . But if I was waiting to be perfect , I never would have launched . Most people never get anywhere because they just never start . Don't be most people . Give yourself permission to be rubbish to start with and just get on with it . You won't regret it .

Tip 35 . Most people overestimate what they can achieve in a day , yet underestimate what they can achieve in a year . Keep at it . This is another one of my key principles and I use it to keep myself motivated . It can seem like a real slog on a day-to-day basis to get things done , and it often seems like you get less done by the end of the day than you just hope . However , if you look back over a longer period of time , like a year , then you realize you actually got more done than you would have guessed possible before you started . The key is to keep going and rack up achievements over time . It's like this podcast . I started it just over eight months ago and I've now produced over 100 episodes . Yet the first episode took so long to create because it was the first time . You've just got to keep plugging away and you'll soon rack up a huge amount of work that you wouldn't have realized you could achieve in in the space that you do if you look at it on a micro level . So just always look for the long term , look at the bigger picture and keep planning .

On tip 36 , finding content ideas on your own is hard . Try using our google autocomplete search for a topic to find lots of ideas that match what real people are searching for now . Blank page syndrome is hard to beat by yourself . You need inspiration and that's why I found a keyword people use is to help people beat that blank page syndrome problem . Google autocomplete is a really good search to use to take the guesswork out of deciding what to cover for a topic because it gives you a whole wide range of seed keywords that work really well to then put into people so as to get the deep dive questions . But that autocomplete search is really valuable for giving you that inspiration and giving you ideas on where to start with content .

Tip 37 been hit by a google update . Don't panic . My biggest tip is to do absolutely nothing for at least two weeks . Google updates take a while to roll through and traffic levels can vary a lot for quite a while . So wait for the dust to settle before making any decisions . I mean Google is actually getting better now announcing when their major updates are taking place and , crucially , when they finish rolling out . Always wait until an update is completely rolled out before even trying to start making sense of what has happened . I mean I've seen on so many occasions sites take big hits at the start of updates but then they recover before the end . It's tough having to wait , and anyone that's had seen the recent march core updates , which actually took till nearly the end of april to finish , I know it's hard to sit there and wait , but if you start trying to make changes while an update's rolling through , you might actually yourself more harm than good and never be able to understand what on your site has been hit and what hasn't . So you know , you just need to be patient .

Tip 38 when google pre-announce an update , don't try and guess what's going to happen and make changes in advance . Wait to see what actually happens first . Now , occasionally google will pre-announce an update , but even if it sounds like that announcement is going to hit your site , it's usually best to wait for the update before making changes in advance . The only time this isn't the case is when they're very specific about wax and they will they're going to be taking action on . So the um updates that came out on may the 5th . Google were very , very upfront about what they were going to have to do after that parasite content and people sort of abusing site authority to rank unrelated stuff like voucher codes and things like that . They give very specific examples what they're going for . But in the past we've seen other sites where they're saying um , I think there was a first helpful content update and they announced that was coming . Some people started deleting pages of their sites in advance . But it's like why you you don't know , you haven't got enough information to know what action to take , so wait for the wait for it to roll through before you take action .

Tip 39 fed up of google analytics for ga4 . I use clickycom as well for an easy overview of analytics . I mean , I've got to admit , I admit I miss the old google analytics . It was , you know . It was much more accurate , needed to use compared to ga4 . I do have ga4 on all my sites but , but I very rarely venture in there nowadays . I use Clicky to keep an eye on day-to-day and real-time traffic . It's amazing for keeping tabs on how things are performing . It gives you real-time numbers and you can see it tracking through the day . You have a lag for things to come through and you can very quickly see what people are coming , where they're coming from , what pages they're going to on the site with a real quick overview . It's really really nice . It's really really cheap . It's less than $20 a month for up to 100 sites . I think there are free options as well . So completely recommend clickycom .

Tip 40 sites suddenly disappeared from google . Make sure your robot stop text file hasn't been accidentally set to block google bot and other web crawlers . I mean , this is a somewhat frequent seo cook-up that I've seen many sites make over the years . I think I've probably done it myself , bound to do it myself over the time . It's probably the most common way this happens is when the robotstxt is for a staging site , and a staging site is a copy of a live web live website where new developments are tested , which has a robotstxt on it that blocks Google , as you don't want to get your staging site indexed as well as your live site . If that robotstxt which blocks Google accidentally gets copied across to your live site when a new site update is released , then all of a sudden you've got a robotstxt that's telling Google to not index your site and you can just disappear overnight . Always check your live sites robotstxt when releasing code from staging to live servers . You shouldn't be sending it across , but I've seen it happen and you know . If you don't have a staging site , don't worry about this . But even if you , you know , ever do just disappear , just make sure you've not clicked the button or made a change somewhere that has set your robotstxt to block you , because that's going to be the first thing To always check , your site just suddenly disappears . So that's it for today . Those are tips 31 to 40 . If you want all the 101 tips , then , like I say , do check out the link in the show notes and you can download a PDF that's got all these tips in it .

Thanks for being a listener . I really appreciate it . Please subscribe and share . It really helps . Seo is not that hard . It's brought to you by keywordspeopleusecom , the place to find and organize the questions people ask online . See why thousands of people use us every day . Try it today for free at keywordspeopleusecom To get an instant hit of more SEO tips . Then find the link to download a free copy of my 101 quick seo tips in the show notes of today's episode . If you want to get in touch , have any questions , I'd love to hear from you . I'm at channel 5 on twitter . You can email me at podcast at keywords people usecom . Bye for now and see you in the next episode of seo is not that hard .