Hello and welcome to episode 76 of SEO is not that hard . I'm your host , ed Dawson , the founder of KeywordsPeopleUsecom , the solution to finding the questions people ask online . I'm an affiliate marketer at SEO and I've been building and monetizing websites for over 20 years . I've built sites from the ground up , bought sites and sold sites in large exits . I'm here to share with you the SEO knowledge , hints and tips I've built up over the years . Today , I'm going to talk about why you should create more than you can shoot . Today I just wanted to talk a little bit on the subject of why it's so important to create more than you consume . Now , maybe a bit ironic , because you're consuming a podcast at the moment and I also , after I've met , I consume loads of podcasts too . But what's really important and what sort of makes the difference between making a success of what you're trying to achieve or just sitting back and never getting anywhere ? Is that difference between creating and consuming ? Now let's look at , say , some examples . So let's take SEO , for example . You could be someone who's spent the past 30 years consuming all the content you can around SEO , listening to all the viewpoints , all the knowledge , building up a complete factual library in your head of everything about SEO and you might have the most SEO knowledge of anybody out there , but unless you actually create something , what have you actually achieved ? You've not achieved anything . You've not built anything , you've not moved anything forward . You've not moved the needle for yourself or anyone . You might have all this knowledge , but it's not serving you . It's only going to serve you if you start by going out and creating something . Now that could be creating a website on a completely different subject and using all the SEO knowledge to push that website forward . Get loads of eyeballs on it , turn it into a business , turn it into whatever you want to do and help other people . If you get that other content in front of people , you help them . You help move them forward and that moves you forward at the same time and I think that's just the real key You're better to have less knowledge on a subject but actually get out there and do something with it , and the actual act of creating also , at the same time , improves your own knowledge .

I know the studies out there that show that , for example , if you are taking in information , if you write it down , then you remember that information and understand that information much more than if you just take it in verbally and then you can take it to another level . If you then go on and teach somebody what you've learned , that reinforces your knowledge even more . So the very act of creation , whether it's creating written content for yourself or then going out and teaching somebody else on top each one of those steps actually increases your effectiveness , your knowledge . Secondly , creating good content or creating anything , is something that you start off with having low skills . You need to practice and experiment with creating content to actually get good over time .

It's like anything you know , like you see a child starting to draw . You know no one is an artist straight away . It takes practice , it takes repetition and you know . That's how you go from being a child doing scribbles on paper to being , you know , a world-class artist . You only do it by practicing your art , and creating anything is an art .

So that's why you need to be creating all the time and not just consuming . Now , that's not to knock on consuming at all , because it is really important to consume as well , because that's how you find your viewpoints , how you learn new things , and that can help improve your creation process and the content that you create , and whatever is that you create , but the key thing is you can't just consume and do no creation whatsoever , because you'll just end up static . You won't improve anything . Like I said , you might learn a lot , but if you don't ever put it into practice , you don't truly learn and then you don't actually improve and you don't build anything of any value . Now I think the hurdle that most people need to get over when it comes to starting creating things is they worry that they're not going to be any good . What they're going to produce won't have any value or will be of poor quality , and you know what ? It's actually true . The first things you produce and create probably will be rubbish , but you've got to give yourself permission to be rubbish . It's better to be rubbish but that improve than to never start at all .

Take this podcast , for example . When I started it , it took me ages to record a single podcast just a few minutes long . And even now I'm not saying I'm making brilliant podcasts , but I know for myself that I am producing them faster . I think I'm producing them a little bit better . I think they've improved . I think there's still a way to go . But the whole point was I started , I got going , I started creating and see where it took me and actually the things I talk about . It's helped improve my thinking about some of the things I talk about .

Sometimes I come up with a concept for a podcast that I'm going to talk about and actually just the whole process of producing the podcast and thinking about it and then producing that content actually helps solidify , sometimes , information . Sometimes it helps me change my mind . Sometimes it fills in some blanks that I was missing just through the whole process of creation . So the important thing is you've just got to start and admit it's not going to be great to start with , but it's only by starting and then carrying on that you'll improve and that's how you get better and better . And it's like with many things I've done over the past 20 odd years or more . It's much better at some things I've been doing for a long time , but if I'd never started them in the first place , I wouldn't have got as good over time . It was the starting , the creation and then carrying on the creation process that actually improves you and then brings you results . It's what's built me businesses .

So , yeah , just don't be afraid to start , don't be afraid to create , don't be afraid to put it out there . Don't worry about what other people think . There's probably people listening to this podcast who haven't thought it was great . I'm going to never listen to again and that's fine . That's completely fine .

But there's plenty of other people who listen to this podcast and got in touch and I've met new people and I found new opportunities just by getting in the weeds , starting creating and putting it out there and seeing what happens , and that's why I strongly urge in whatever it's not to be a podcast , not to be a website . Whatever it is that you're interested in and whatever it is that you want to create and whatever it is that you want to improve on , and whatever it is that you want to bring to the world and bring to people , just do it , start it , get creating and just create more than you consume and you won't regret it because it will bring you results and I'd love to hear from you . I'm at Channel 5 on Twitter . You can email me at podcastQuesPewPewscom . Bye for now and see you in the next episode of SEO . It's Not that Hard .