Speaker 1: 0:02

Hello and welcome to. Seo is not that hard. I'm your host, ed Dawson, the founder of keywordspeopleusecom, the place to find and organise the questions people ask online. I'm an SEO developer, affiliate marketer and entrepreneur. I've been building and monetising websites for over 20 years and I've bought and sold a few along the way. I'm here to share with you the SEO knowledge, hints and tips I've built up over the years the SEO knowledge, hints and tips I've built up over the years. Hello and welcome to this latest episode of SEO is not that hard.

Speaker 1: 0:29

Before we get into today's tips, I just wanted to say one thing, and that is when I first wrote these tips. They originally went for keywords. People use to go on the display screen when long reports are running, reports that might take sort of 30 seconds or more to run. They just flash up these short tips a few, I think it's every 10 seconds they change and they're really really short and they run in a random order. So it's actually unusual to go through them one by one in the order that I wrote them, and in this one, although they're not in any particular order as I was writing them, you kind of see themes um appear. So in the last um tips of 61 to 70. There were quite a few on links, because I was actually thinking about links when I was writing those tips. This um next set of 10. There's quite a few in there where we just talk about features of keywords people use. So I don't want this to sound like a big advert for keywords people use, but it's going to get mentioned a bit more than in some of my other podcasts, um. So I do apologize up front for that one. If you I mean a lot of people who listen to the podcast are users of keywords people use, so you might find it useful. And if you have never tried keywords people use, then maybe it'll inspire you to take a look. So anyway, with that said, and let's get into them.

Speaker 1: 1:39

So tip 71 use breadcrumbs on your site to help people and Google navigate and understand hierarchically related pages. So breadcrumbs work as a great way to enforce great internal linking on your site and to indicate the hierarchy and relationships in your pages, and they also help users see quickly where on a site they are and to move around within the site Breadcrumbs you'll be familiar with. To move around within the site. Breadcrumbs you'll be familiar with. You'll have seen them on other sites. They're normally just under the navigation, normally top left-hand side of the page, and it'll just normally start with home and then a little arrow or a pipe sign and then all the different pages where you are on that page. So you can quickly go backwards between category pages if you're in a subpage of a category. So they're really, really good and you can use schema markup with them to help describe to google that it's a breadcrumb and how we break them fit together. So, yeah, top tip use breadcrumbs.

Speaker 1: 2:37

Tip 72 use schema markup on your site wherever you can. It helps google understand the information on your page. Now, schema markup is structured data in a specific format that's machine readable so that google can read and understand specific content in your web pages. So the schema for all sorts of entities, like I just mentioned, there is schema markup for breadcrumbs, there's schema markup for people, organization, products and much more. You can learn more about what schema mockups are available by going to schemaorg or just googling schema and, yeah, really strongly recommend that you implement any kind of schema you can. Tip 73.

Speaker 1: 3:15

Want to see how topics trend and trend over time and what's trending now? Try google trends. Now, what people search for changes over time, so some topics wax and wane, others are very seasonal, some are one hit wonders. Google trends allows you to see how popular different keyword searches have been over time and to compare them to other keywords popularity over the same time period. So if you just go to google google trends, it'll come up and you can. It's very simple to use a guy on twitter called called Dan. He uses Google Trends quite a lot and he will post images from Google Trends that show the graph. And he also uses Haribo as a term to compare against, because the searches for the term Haribo stay very consistent over time. So if you use Haribo as a baseline, it's then really good for comparing lots of different keywords against each other in the trends. So yeah, but if you want to see how things are trending over time, google Trends, tip 74 I want to share keywords with people who use the account with others, then that is completely possible.

Speaker 1: 4:19

Most of our accounts allow you to share access with multiple users, so that's great for brands and agencies. I've many people involved in developing the strategy and content for websites. So say, if you I think from LightUp you can share your credits in your account with as many people as you want. There's unlimited users on the account so you can just go to if you click your initial the your user menu at the top right of the screen you can. There's a link there to my team and in there you can share access to other people. Just pop in their email address and if they have already have a qs people account, it will share your account with theirs. Put, put them in your team and if they're not already a qs people to use account holder, it'll send an email invite them to sign up for a free account that they can then access your account and your credits.

Speaker 1: 5:07

Tip 75 our graphical results are great, but make sure to click the other tabs for more data and related information. This is another keywords people to use tip. We know from customer feedback how people love our graphical representations of keyword relationships and keyword clusters. However, to get the full picture, don't forget to explore the other tabs where even more data and insight is available. So yeah, and in those places you can also, as well as download the images, you can also download data in CSV format so you can take it and put it elsewhere. So always make sure you see all the information rather than just looking at the images.

Speaker 1: 5:40

Tip 76 despite what some people say, it's possible for a site with really good content to naturally gain links without any outreach or buying. I've done it many times. It's not always fast, but it is safe. Now this is known as organic link building and this is where you just let the quality and usefulness of your content be the thing that attracts other people to link to you. It's not always as quick if you try to take shortcuts like link buying, but it is the safest method of link building and over time it becomes the one which is hardest to beat, because this is where you will get. You will get the links, um, from the kind of places that will never listen to outreach, will never sell a link, but will only link editorially, um. And yeah, it isn't the fastest always. It can be fast sometimes with keywords people use. If you want to look at the backlink profile of keywords people use, that is a classic, totally organic um backlink profile.

Speaker 1: 6:32

We've never done any outreach. We never did any digital pl. We haven't done anything other than just created a great tool, great site, and we just tweeted about it a little bit just to say, hey, look what we've built, um, but every single link that has come to us come naturally and it did. That did actually come quite quickly, um, but I've got other sites where it's taken a little bit longer. But as long as you make something good and in time it will get links and they are safe. A it costs you nothing and, b you're safe from being penalized because there is nothing dodgy in your backlink profile. Lots of people say it's not possible to do, but I completely refute that because I've done it so many times since um. We got penalized by penguin on broadwaycouk and had to go for a completely natural backlink profile and we that's we never. That was. All we've ever done is organic, natural. We've never done any outreach, nothing, and it's worked perfect.

Speaker 1: 7:23

Tip 77 don't be afraid to link to other websites when it's relevant and makes sense for your audience. I think many websites should be linking out to others more than they do, and you'll see in these tips if you look at the web version of these tips, I've actually linked to many of the websites where it made sense to. This is, if nothing else, it's good and helpful for your site visitors because you're going to show them related content that you approve of editorially and Google wants websites to be helpful. So if you're helpful by linking to good resources, it can be good for you and often you know sometimes if you link somewhere else, if they spot it, they might actually they might actually link back to you. In some cases you can't guarantee it, but it does sometimes happen. But if it's good for your users, then do it.

Speaker 1: 8:05

Tip 78 does running ads on google help your search rankings? The answer is no. Yeah, there's an idea that I heard it less recently, but for a long time people thought that running google ads would somehow help your organic rankings. It was quite a persistent essay myth for a while, but it's absolute nonsense. Um, but thankfully we don't hear repeated much nowadays. But I just wanted to put in here to make sure that if you ever did hear anyone suggest that to just discount that advice tip, you need to run a large number of queries for any of the keyword people use searches and try our bulk search.

Speaker 1: 8:37

Now, a very useful feature on keywords people use is the ability to do a bulk search. This is if you need to generate a huge number of questions really quickly, a good way. Where I often do this is I'll often run a Google autocomplete search on keyword people use, first to generate one or two hundred related keywords for a topic and then I'll use these keywords in a CSV file to do a bulk search on. People also asked to generate. Many thousands of people also ask questions. That really covers the topic in depth. So if you want to get a huge, big overview of a topic and all the questions people are asking very, very quickly, that's a great tip. You will need a paid account to do that, though unfortunately it's not made up on the free account just because of the the amount of querying it does for you because, for example, you can you can run several thousand queries instantly, pretty much on that one. So, but it is a very good tip if you need to get a complete overview, you know within a few minutes of a complete topic area.

Speaker 1: 9:38

And finally, to bait, you use short descriptive URLs. Keywords in your URLs help indicate to Google what a page is about and what the structure of a site is. Don't stuff keywords, don't make it too long. You want to make it descriptive but not overlong. You know, just look at any of my sites at bookmarkcouk. Look at keywords people use, look at how we use urls there and the hierarchy of them, and also how much on each url you want it to be, just so that by reading url, a reader could get a good idea of what a page content was going to be about, without being so overly descriptive that it just goes on and on and on.

Speaker 1: 10:16

So, yeah, that's today's tips. I hope you found them useful and if you want to get the all the 101 tips in one document, then just look in the show notes. There's a link to where you can download that, and I hope it's been useful and see you next time. Before I go, I just wanted to let you know that if you'd like a personal demo of our tools at Keywords People Use that, you can book a free, no obligation one-on-one video call with me where I show you how we can help you level up your content by finding and answering the questions your audience actually have. You can also ask me any SEO questions you have. You just need to go to keywordspeoplesusecom slash demo where you can pick a time and date that suits you for us to catch up. Once again, that's keywords people usecom slash demo and you can also find that link in the show notes of today's episode. Hope to chat with you soon.

Speaker 1: 11:04

Thanks for being a listener. I really appreciate it. Please subscribe and share. It really helps. Seo is not that hard. It's brought to you by keywords people usecom, the place to find and organize the questions people ask online. See why thousands of people use us every day. Try it today for free at keywordspeopleusecom To get an instant hit of more SEO tips. Then find the link to download a free copy of my 101 quick SEO tips in the show notes of today's episode. If you want to get in touch, have any questions, I'd love to hear from you. I'm at Channel 5 on Twitter. You can email me at podcast at keywordspupilusecom. Bye for now and see you in the next episode of SEO is not that hard.